Advertising

The cornerstone of Travel Oregon's marketing plan is the media placement and partnership program that serves to promote Oregon as a premier travel destination.  All of our marketing campaigns seek to increase the awareness and image of Oregon in a highly competitive travel marketplace and convert that interest to trips taken in Oregon. Our media plans, as well as our overall marketing programs, are informed by the extensive research conducted by the Commission on visitor demographics, trip attributes, and Oregon’s image and advertising accountability.

The strategic direction of Travel Oregon’s marketing communications plan has evolved during the 2009 – 2011 biennium.  Travel Oregon introduced a two-pillar strategy, which focuses on two key niches during FY ‘09/’10:

    - Fall 2009 was our culinary focused promotion, Oregon Bounty 
    - Spring 2010 promotes the state’s outdoor recreation experiences and is called The Oregon Adventurecation

Additionally, Travel Oregon has moved to a heavier online media mix to address the changing trends in consumer behavior/travel planning: more trips planned and purchased online, along with shorter planning cycles and last minute bookings.

See the following information for current advertising opportunities that are available during the current advertising season to help you promote your Oregon travel product.

Spring 2010 - The Oregon Adventurecation Campaign.

• Travel Oregon Co-op Advertising Opportunities

Travel Oregon has a limited number of Magazine and Online co-op advertising opportunities available to our partners for this Spring.  Take advantage of adjacencies to Travel Oregon ad units in key media channels to increase the visibility and impact of your message.  Click on the following links to view pdf documents, which include details regarding the pricing, timing, and availability of the co-op opportunities.

    - Magazine co-op opportunities
    - Online co-op opportunities

Please contact Michael Sturdevant with any questions about Travel Oregon co-ops: Michael@TravelOregon.com or 503-378-8869.

• Travel Oregon Spring 2010 Media Plan

Travel Oregon encourages our partners (as relevant to their marketing strategies) to sync up their media schedules with ours to help increase the overall Oregon presence to the audiences of these publications/websites.  To help facilitate this, we share our media plans with our industry partners.

To view Travel Oregon's currently planned media activity, please download the Excel file (click here).  Note: this document is password protected.  To receive the password, please contact Amy Nyberg at amy@traveloregon.com or 503-378-8801.

• Other Partner Advertising Opportunities

Travel Oregon is also partnering with Golf Digest and Madden media to help bring additional co-op opportunities to our industry partners.   For more information and for sales, please contact the sales rep. for each opportunity.

    - Golf Digest Oregon Golf Section. Contact Noel Lucky, 310-779-1706 or Noel@theluckygroup.com. Click here to view media kit.
    - Madden integrated lead generating program.  Contact Lisa Heavers, 503-955-1458. Click here to see media kit