Asia

Oregon has targeted the Japanese market for many years.  Trends indicate younger travelers are beginning to explore the fly-drive product, however, most Japanese travelers visit Oregon in groups.  Student groups continue to be an important market; they typically enjoy a home stay with a family and book hotels for arrival and departure nights.  The tours always allocate at least two days for shopping and the typical student spends up to $500 a day.  The senior and golf markets are also both opportunities for Oregon.  The senior market shows a trend of increased spending as the Yen value has improved against the dollar.  Oregon's increased media exposure for world class golf product has contributed to increased numbers of Japanese traveling to experience our courses. 

Travel Oregon works closely with the Oregon Economic and Community Development Department and Northwest Airlines offices in Korea to identify opportunities in this market.  Efforts will continue to host tour operators and media with a focus on the golf market which has demonstrated success in both media coverage and bookings for group and the free independent traveler. 

Travel Oregon has developed a strong partnership with Northwest Airlines' China offices and has focused efforts on travel trade education through seminars and research tours.  Travel Oregon attended its first travel trade show in China and will continue to promote Oregon as a destination through public relations and collaborative promotions.