Europe

The German traveler has a total of six vacation weeks a year not including national holidays.  The U.S. continues to be a "dream" destination for many Germans and with the non-stop Lufthansa flight into Portland, Oregon is an ideal destination for this market. 

Beginning in 2006, Oregon contracted with an in-country representative for the United Kingdom. Through this representation, Oregon will continue to work with all levels of the buying chain.  Special emphasis will be put on media relations and joint marketing activities with tour operators.  Travel Oregon will continue to participate in key events like World Travel Market and put additional emphasis on working with journalists to create more awareness for Oregon product. 

Travel Oregon will continue to work with its in-country representative in Italy to further promote travel to the state through joint marketing activities and public relations efforts.  Travel Oregon has developed a very productive relationship with the Lufthansa sales organization in Italy. 

Travel Oregon now has in-country representation in the markets of Belgium, the Netherlands, and most recently, France.  In all three markets the focus will be to increase the amount of Oregon product in tour operator catalogues, to further implement joint marketing activities with tour operators and to intensify public relations activities.