The Oregon 150 Challenge
Freethinking adventurers and roamers of roads are officially encouraged to take a road trip with a purpose: The Oregon 150 Challenge. Oregon’s sesquicentennial celebration (going on right now) is a spectacular excuse to get out and explore Oregon’s nooks and investigate a new cranny or two, while taking advantage of special deals all over the state. Complete The Oregon 150 Challenge by visiting five of the thousands of notable, delicious, quirky and beautiful places in Oregon and earn a chance to win a Grand Oregon Tour.
As travel incentive, Travel Oregon’s special promotion, “The Oregon 150 Challenge,” leverages the year-long celebration of Oregon’s 150th birthday to encourage consumers to “rediscover” Oregon as a destination. As the call to action for the campaign, “Take the Oregon 150 Challenge” is a web-based contest designed to inspire people to explore every corner of the state.
The Oregon 150 Challenge is supported by a multi-media advertising campaign targeting Seattle, Spokane, Sacramento and Oregon. It includes a TV spot, radio ads, online banner ads on top travel websites, plus print advertising, all scheduled April through September.
Here you can download marketing tools, view campaign creative, and get updates as they happen.