New to Tourism?

Oregon’s tourism and hospitality industry is a leading contributor to the state’s socio-economic success. It is a $11.3 billion industry and directly generates more than 109,000 jobs in Oregon. The tourism and hospitality industry is also one of Oregon’s top contributors to the gross state product.

If you are new to the tourism industry, here are the top five things you need to know about tourism in Oregon:

  1. Destination Marketing Resources – Find out who your local Destination Management Organization is (DMO) and learn more about the work they are doing with Regional Destination Management Organizations (RDMOs) to promote tourism to your area.
  2. Target Markets – Learn more about who we market the state of Oregon to and why.
  3. Destination Development – Need help figuring out what your tourism “product” is and how to develop it? Check out our Destination Development resources and programs.
  4. Working with the Travel Trade – Already know what your niche is? Then learn how to sell it.
  5. Education and Training – Looking for training and educational opportunities? This is a great place to start.

While you are here, did you know that Oregon is divided into seven tourism regions? Learn about what each is doing to promote tourism to their region:

And be sure to review the 2015-2017 Strategic Plan. This plan is the foundation for all Travel Oregon initiatives and is updated biennially.