The Oregon Tourism Commission (dba Travel Oregon) works to enhance Oregonians’ quality of life by strengthening economic impacts of the state’s $8.3 billion tourism industry.
OREGON TOURISM COMMISSION
The statutory mission of the Oregon Tourism Commission is to encourage economic growth and to enhance the quality of life in Oregon through a strengthened economic impact of tourism throughout the state. The Commission shall encourage increased expenditures by visitors to Oregon and by in-state travelers, and shall cooperate with local, regional and private industry tourism entities.
Its statutory marketing objectives and strategic areas of focus are:
• Maximize the return on public and private investment in tourism;
• Reduce seasonal fluctuations in travel and tourism-related industries and lengthen the average stay by encouraging visitors to be destination-oriented in this state
• Encourage visitors from international markets to come to Oregon; and
• Cooperate with local, regional, national, tribal and private industry tourism entities.
The Commission's work is performed by the following departments:
- Executive
- Domestic Consumer Marketing
- International & Domestic Travel Trade
- Tourism Development
- Operations