Marketing Tools, Tips & Takeaways Webinar Series

The Oregon Restaurant & Lodging Association (ORLA) and Travel Oregon are launching a webinar series to share expertise and best practices in digital marketing strategies.

The free webinars are geared toward smaller, independent businesses in the travel and tourism industry and cover topics such as: Clever Tools for Productivity; Analytics; Social Media; and Online Reputation Management.

Upcoming Webinars

Session 4: Analytics for Your Business

Registration available soon, please check back in October.

Presented by: Sparkloft Media, Travel Oregon and ORLA

WHEN
December, 2017

 

Past Webinars

 

Session 1: Clever Tools for Clever Marketing

Digital marketing has never been more complex than today. But there have also never been so many cost-effective tools for marketers that make collaboration, content creation, analytics and business management much easier. Best of all: many of the new tools can be used on your phone and do not require a complicated software installation.

This webinar will give an overview of a wide range of tools that make digital marketing a lot easier, especially for smaller and mid-sized businesses so you do not have to pay hundreds of dollars for complex laptop and desktop software solutions to run your business or market on the internet. Tools that will be covered include applications such as Slack, Evernote, Basecamp, Google Drive, IFTTT, Dropbox, Balsamiq, Skitch and many more.

WHEN
Friday, March 17, 2017

Session 1 Presentation

Session 2: Climbing the Social Ladder

In less than 15 years, Facebook has managed to grow to 2 billion active users worldwide, and there are no signs of slowing despite plenty of competition from Twitter, Snapchat, YouTube and other social platforms.

As social media has grown in popularity, it has also become a lot more complex as a marketing platform. This workshop will introduce a three-step approach that makes managing social media less overwhelming and lot more efficient. You will learn:

  • How to identify the right target audience and tools that allow you to easily create content for this audience
  • An overview of the most cost-effective paid social tools.
  • The most important metrics and ways to measure return on investment.

Presented by: Sparkloft Media, Travel Oregon and ORLA

WHEN
Wednesday, June 7, 2017

Session 3: Online Reputation Management

In a society where a business’ reputation weighs heavily on customer reviews posted online, how do you manage and protect your business’ image? In this webinar, TripAdvisor’s Phil Giudice, DMO Senior Sales Manager, will cover: the scope and scale of TripAdvisor, best practices in the review space, how to improve your TripAdvisor ranking and how to access free assets to improve your digital reputation. You’ll take away easy to understand, practical and immediately actionable information for managing your business’ online reputation. Appropriate for owners and management of hotels, restaurants, and attractions.

Presented by: TripAdvisor, Sparkloft Media, Travel Oregon and ORLA

WHEN
Wednesday, September 6, 2017