Culinary and Agritourism Development
Interested in Agritourism Technical Assistance?
Please submit a request to receive guidance from an agritourism specialist about how to develop and operate an agritourism business in Oregon.
Travel Oregon strives to advance world-class culinary and agritourism experiences in every corner of the state. Whether visitors pick apples in a sixth generation family orchard, practice yoga with goats at a vineyard, glamp on a Century farm, taste an array of artisan salt products drawn from Netarts Bay or stroll through rows of lavender or tulips – we want to foster shared experiences that embrace the sense of place and taste of our state.
Agriculture has been a hallmark of Oregon for more than 200 years. Today, more than 34,000 farms cover nearly 17 million acres of the state and account for more than 326,000 jobs. Each of Oregon’s seven tourism regions have active agricultural communities that work together to produce 225 unique commodities. And unlike most states, 96% of Oregon farms are family owned.
By staying ahead of the volatile nature of commodities, Oregon farmers have embraced the pressures of increasing urban growth and fluctuating global markets as an opportunity by diversifying their business models to generate additional forms of revenue in ways that also preserve their land and traditions.
Agricultural Tourism, or agritourism, is the name of the sector that integrates farm and ranch enterprises with the travel and recreational sectors of our economy. Agritourism covers a wide variety of recreational, educational and other leisure activities and services, based on a farmer’s or rancher’s land, physical and human resources. Agritourism offers consumers unique leisure, educational and recreation experiences that they value and are willing to pay for.
Agritourism presents a unique opportunity for businesses to expand their operations and be active participants in both the tourism industry and the agriculture industry. When effective, agritourism operators provide a number of experiential, social and economic benefits for communities and the visitors they welcome. Agritourism also represents a strong avenue for producers to increase their bottom line by selling directly to consumers looking to bring a taste from their visit back home.
Agritourism has been found to bolster community tax bases, engage multiple generations of family members in business and provide new employment opportunities. The success of these results also provides educational opportunities to the public and helps to preserve agricultural lands and our rich agricultural heritage.
Culinary and Agritourism Development In Oregon
In response to visitor’s growing interest in Oregon’s agricultural goods and the growing interest of communities in promoting their local…
Travel Oregon launched the Oregon Agritourism Network in 2015 to cultivate Oregon’s agritourism potential and advance Oregon’s agriculture, food and beverage industries. Farmers, ranchers,…
In order to develop Oregon’s culinary and agritourism potential, in 2014 Travel Oregon convened a statewide Working Group to inform its…
Travel Oregon assembled a 26-person leadership team of farmers, ranchers, tour operators, agencies and associations with expertise and interest in developing…
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If you have additional questions or comments about Culinary and Agritourism Development, please contact the appropriate member of the Travel Oregon staff listed below.