Culinary Tourism Development: Oregon Bounty

Travel Oregon targets culinary travelers through its Oregon Bounty campaign. This flagship initiative promotes Oregon as a place where it’s still possible to have authentic, personal encounters with the artisans of cuisine, wine, craft brews and other specialty products. Through robust TV and digital advertising, PR and promotions, the campaign promotes Oregon as a not-to-be missed culinary travel destination, encourages overnight stays during a typically slower travel season (September-November) and highlights experiences in every region of the state. While this is our main messaging pillar for the fall, we also promote culinary tourism year-round.

Want to get involved? Tell us about your business and any unique local attractions, tours, classes and events. We want to know about foodie experiences across the state — from the exploration of creameries, breweries and wine country, to chocolate making classes, distillery tours and farm stays. It’s all critical to the success of Oregon Bounty.

• Share your events, story ideas and business listings with your local DMO who will feed this information to Travel Oregon or and industry guild. For more information on adding or updating your content, please check out The Orb.

• We’re always looking for unique culinary ideas for our blog, social media outlets, e-newsletters and PR story pitches.  If you know a great local culinary personality, a trail, a unique package or deal, we want to hear about it. We’d also encourage you to check out our Oregon Bounty Toolkit for copy, artwork and key messages to help you promote culinary tourism in your area.

• Affordable co-op advertising opportunities are also available throughout the year.

• Oregon Bounty (Culinary & Agritourism) TV Spots: Oregon is a place where chefs cavort with vintners and go foraging on the weekends, where brewers and artisans of all types turn our bountiful ingredients into food and drink magic. We encourage partners to help spread the word about Oregon’s culinary scene by posting our videos on their channels: http://www.youtube.com/watch?v=8lIIjR2EE6A&feature=share&list=PL5B285F579225ABC0