Central Oregon Regional Tourism Plan
The tourism region of Central Oregon lies on the eastern side of Oregon’s Cascade Mountains, consisting of Deschutes, Jefferson, Crook and Southern Wasco Counties. The Central Oregon Visitors Association (COVA) has been appointed by the members of the Central Oregon RCTP Stakeholders Committee as the tourism entity to contract with Travel Oregon to represent the region. To review Central Oregon’s regional plans, please download the documents listed under “Regional Tourism Plan Details”.
Here is an overview of the region:
RCTP grant funds complement, and are completely supported and leveraged by COVA’s larger ($2.4 million) investment strategies dedicated to Central Oregon destination marketing. As approved by RCTP Stakeholders, Central Oregon’s FY15-16 plan was designed to accommodate the biennial budget implemented by Travel Oregon, so the primary objectives and strategies of the FY16 regional plan will carry forward for the second year of execution in FY17.
These objectives include regional efforts with our tourism and economic development partners (but are not limited to) International Sales & Marketing, Generation of Domestic & International Earned Media, Destination Marketing & Commercial Air Service Development, and Domestic & International Visitor Inquiry Fulfillment. In addition, RCTP grant funds support Central Oregon’s alignment with Travel Oregon by supporting the role of COVA’s Industry Relations Manager, facilitating the Regional Convene & Communications requirements for Travel Oregon.
March 16, 2017
Do you own or work for an outdoor recreation business? Are you a frequent user of public lands for hiking,…
March 15, 2017
Beer spas, nude hot springs, forest lodges and other wonders of an Oregon road trip. Read more here.
March 3, 2017
5 Fusion & Sushi Bar in Bend is all about, well, fusion. The dishes look more like art than food,…
January 5, 2017
Do you know someone making a difference in the travel and tourism industry? Did your organization exceed its marketing goals…
December 21, 2016
A pair of statewide webinars (along with live sessions in Newberg, Corvallis and Ontario) have been set as locations for…
Want more information about Central Oregon Regional Tourism Plan?
If you have additional questions or comments about Central Oregon Regional Tourism Plan, please contact the appropriate member of the Travel Oregon staff listed below.