Central Oregon Regional Tourism Plan

Balloons Over Bend is a family-friendly festival held each July at Riverbend Park. (Image by Christian Heeb)

The tourism region of Central Oregon lies on the eastern side of Oregon’s Cascade Mountains, consisting of Deschutes, Jefferson, Crook and Southern Wasco Counties. The Central Oregon Visitors Association (COVA) has been appointed by the members of the Central Oregon RCTP Stakeholders Committee as the tourism entity to contract with Travel Oregon to represent the region. To review Central Oregon’s regional plans, please download the documents listed under “Regional Tourism Plan Details”.

Here is an overview of the region:

RCTP grant funds complement, and are completely supported and leveraged by COVA’s larger ($2.4 million) investment strategies dedicated to Central Oregon destination marketing. As approved by RCTP Stakeholders, Central Oregon’s FY15-16 plan was designed to accommodate the biennial budget implemented by Travel Oregon, so the primary objectives and strategies of the FY16 regional plan will carry forward for the second year of execution in FY17.

These objectives include regional efforts with our tourism and economic development partners (but are not limited to) International Sales & Marketing, Generation of Domestic & International Earned Media, Destination Marketing & Commercial Air Service Development, and Domestic & International Visitor Inquiry Fulfillment. In addition, RCTP grant funds support Central Oregon’s alignment with Travel Oregon by supporting the role of COVA’s Industry Relations Manager, facilitating the Regional Convene & Communications requirements for Travel Oregon.

Read the entire 2016-2017 Executive Summary


Central Oregon

  1. Applications Open July 10 for Travel Oregon’s Competitive Small Grants Program and Oregon Wine Country Plates Matching Grants

    Travel Oregon is pleased to announce the opening of two matching grants program opportunities with a combined $358,000 of available…

  2. Oregon Designates Sherar’s Falls Scenic Bikeway in John Day River Territory

    Salem, Ore. – June 14, 2017 – Oregon’s newest Scenic Bikeway traverses the strikingly scenic high desert canyon of north central…

  3. Public Comment Closes May 1

    We want to hear from you! Let us know your thoughts on Travel Oregon’s 2017-2019 Draft Strategic Plan. The plan…

  4. REMINDER: Comment Period Open for Travel Oregon’s 2017-2019 Draft Strategic Plan

    Travel Oregon’s 2017-2019 Draft Strategic Plan opened for public comment on March 21, 2017. A public hearing and comment opportunity…

  5. Oregon Road Rally Returns

    Thanks to successful and collaborative partnerships throughout the state, the Great Oregon Road Rally is back for its second year.…

Want more information about Central Oregon Regional Tourism Plan?

If you have additional questions or comments about Central Oregon Regional Tourism Plan, please contact the appropriate member of the Travel Oregon staff listed below.

  1. Harry Dalgaard
  2. Scott West