Eastern Oregon Regional Tourism Plan

The hills have color in Eastern Oregon (Image by Christian Heeb)

The tourism region of Eastern Oregon represents nearly of one-third of the State of Oregon and includes the following 11 counties: Wallowa, Union, Baker, Harney, Malheur, Umatilla, Morrow, Gilliam, Sherman, Wheeler, & Grant counties. The Eastern Oregon Visitors Association (EOVA) is the tourism entity responsible for representing the region. To review Eastern Oregon’s regional plans, please download the documents listed under “Regional Tourism Plan Details”.

Here is an overview of the region:

The Board of Directors of Eastern Oregon Visitors Association (EOVA) are excited to present the 2016-2017 Regional Cooperative Tourism Program marketing plan and strategy. Over the past year we have been implementing the Eastern Oregon Tourism Strategic Plan. Outlined are five initiatives, all designed to achieve the goal of promoting our Eastern Oregon visitor experiences, while enhancing and preserving the region’s quality of life and economy. The collaborations throughout the eleven-county region, combined with our strong partnership with Travel Oregon, have quite simply been remarkable. Not only has the region experienced a significant growth in direct travel spending, contributing over $352 million dollars to the Eastern Oregon economy, but we have provided leadership models in product development for the entire state.

In presenting the Regional Cooperative Tourism Program (RCTP) for 2016-2017, EOVA is actually presenting the region’s entire tourism marketing plan.

By pooling assets from local Destination Marketing Organizations, with key stakeholders, and mixing in the RCTP funds, we will again leverage our limited resources and grow them into a robust marketing program. We continue to see the importance of investing in the further development of our Eastern Oregon product and enhancing our economy through projects that support existing businesses, while encouraging new enterprises.

By helping a rancher look at developing a ranch stay through agritourism development, or fostering the collaboration of Oregon Trail attractions, or developing art tourism trails or mountain biking trails…we are strategically helping Eastern Oregon’s tourism industry grow.

Read the entire 2016-2017 Executive Summary

Eastern Oregon

  1. Oregon Outdoor Recreation Initiative – Improving the Lives of Oregonians through Outdoor Recreation

    Do you own or work for an outdoor recreation business? Are you a frequent user of public lands for hiking,…

  2. EastOregonian.com, “Farm Loops Aim to Lure ‘Agritourism’ Dollars”

    The Eastern Oregon Visitors Association is developing two new farm loops in Umatilla and Morrow counties. Read more about the…

  3. Submit Your Oregon Travel & Tourism Award Nominations

    Do you know someone making a difference in the travel and tourism industry? Did your organization exceed its marketing goals…

  4. 2017 Travel Oregon 101 Dates Set

    A pair of statewide webinars (along with live sessions in Newberg, Corvallis and Ontario) have been set as locations for…

  5. Public Hearing Notice – Wine Country License Plates

    The Oregon Tourism Commission (OTC) is seeking public input on a rule amendement related to ORS 805.274, state law that…

Want more information about Eastern Oregon Regional Tourism Plan?

If you have additional questions or comments about Eastern Oregon Regional Tourism Plan, please contact the appropriate member of the Travel Oregon staff listed below.

  1. Harry Dalgaard
  2. Scott West