Mt. Hood & Columbia River Gorge Regional Tourism Plan
The tourism region of Mt. Hood & Columbia River Gorge consisting of portions of Multnomah, Wasco and Clackamas Counties, and all of Hood River County. Clackamas County Tourism & Cultural Affairs has been appointed as the tourism entity to contract with Travel Oregon to represent the region. To review Mt Hood & Columbia River Gorge’s regional plans, please download the documents listed under “Regional Tourism Plan Details”.
Here is an overview of the region:
Tourism continues to grow in the Mt. Hood/Gorge region thanks to strong sub-regional DMO support over the years. 2015 total travel and tourism spending is up 5.3 percent from 2014 at $369 million, and the industry currently supports 4,600 jobs in the region. But, congestion issues during the high season and over visitation to the same iconic attractions is leaving negative impacts on the area.
Thus, the primary objectives for the Mt. Hood/Gorge region for FY16/17 are to continue to build awareness about the region as a premier year-round travel destination with iconic and off the beaten path attractions through global marketing and sales initiatives, including the management of the new www.hood-gorge.com website. Additionally, the region will support regional destination development programs such as travel trade product development, industry training, and regional communications to continue to develop the tools and skills needed for the Mt. Hood/Gorge region to attract new and diversified travel markets.
The planned activities and tactics for FY16/17 will help set forth the building blocks and momentum for a more pro-active international marketing, sales, and PR strategy for FY17/18 when additional regional funds become available.
The Mt. Hood/Gorge region includes portions of Multnomah, Wasco, and Clackamas counties and all of Hood River County. With the support of a part-time Program/PR Coordinator, the sub-regional DMOs that represent these counties meet annually to develop their yearly plan and regularly evaluate its execution throughout the year. For the FY16/17 strategy, the Mt. Hood/Gorge regional committee utilized Travel Oregon recommendations, stakeholder feedback, and regional expertise to inform their decisions.
Mt. Hood / Columbia River Gorge
March 16, 2017
Do you own or work for an outdoor recreation business? Are you a frequent user of public lands for hiking,…
January 31, 2017
For the new season of Travel Channel’s “Bizarre Foods,” host Andrew Zimmern embarks on a cross-country trip that begins in…
January 5, 2017
Do you know someone making a difference in the travel and tourism industry? Did your organization exceed its marketing goals…
January 5, 2017
Hood River is named one of the Best Wine Destinations of 2017 by Wine Enthusiast! Read more here.
December 21, 2016
A pair of statewide webinars (along with live sessions in Newberg, Corvallis and Ontario) have been set as locations for…
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