Mt. Hood & Columbia River Gorge Regional Tourism Plan

Trillium Lake in the Mt. Hood National Forest, Oregon.

The tourism region of Mt. Hood & Columbia River Gorge consisting of portions of Multnomah, Wasco and Clackamas Counties, and all of Hood River County.  Clackamas County Tourism & Cultural Affairs has been appointed as the tourism entity to contract with Travel Oregon to represent the region. To review Mt Hood & Columbia River Gorge’s regional plans, please download the documents listed under “Regional Tourism Plan Details”.

Here is an overview of the region:

Tourism continues to grow in the Mt. Hood/Gorge region thanks to strong sub-regional DMO support over the years. 2015 total travel and tourism spending is up 5.3 percent from 2014 at $369 million, and the industry currently supports 4,600 jobs in the region. But, congestion issues during the high season and over visitation to the same iconic attractions is leaving negative impacts on the area.

Thus, the primary objectives for the Mt. Hood/Gorge region for FY16/17 are to continue to build awareness about the region as a premier year-round travel destination with iconic and off the beaten path attractions through global marketing and sales initiatives, including the management of the new website. Additionally, the region will support regional destination development programs such as travel trade product development, industry training, and regional communications to continue to develop the tools and skills needed for the Mt. Hood/Gorge region to attract new and diversified travel markets.

The planned activities and tactics for FY16/17 will help set forth the building blocks and momentum for a more pro-active international marketing, sales, and PR strategy for FY17/18 when additional regional funds become available.

The Mt. Hood/Gorge region includes portions of Multnomah, Wasco, and Clackamas counties and all of Hood River County. With the support of a part-time Program/PR Coordinator, the sub-regional DMOs that represent these counties meet annually to develop their yearly plan and regularly evaluate its execution throughout the year. For the FY16/17 strategy, the Mt. Hood/Gorge regional committee utilized Travel Oregon recommendations, stakeholder feedback, and regional expertise to inform their decisions.

Read the entire 2016-2017 Executive Summary

Mt. Hood / Columbia River Gorge

  1. Applications Open July 10 for Travel Oregon’s Competitive Small Grants Program and Oregon Wine Country Plates Matching Grants

    Travel Oregon is pleased to announce the opening of two matching grants program opportunities with a combined $358,000 of available…

  2. Ready, Set, GOrge! Campaign to Promote Safe, Fun, Sustainable Travel to the Columbia River Gorge National Scenic Area

    HOOD RIVER, Ore. (May 26, 2017) – A team of government and non-government entities have teamed up to launch helpful…

  3. Public Comment Closes May 1

    We want to hear from you! Let us know your thoughts on Travel Oregon’s 2017-2019 Draft Strategic Plan. The plan…

  4. REMINDER: Comment Period Open for Travel Oregon’s 2017-2019 Draft Strategic Plan

    Travel Oregon’s 2017-2019 Draft Strategic Plan opened for public comment on March 21, 2017. A public hearing and comment opportunity…

  5. The Winding Road

    In its March issue, Oregon Business Magazine takes a closer look at the Historic Columbia River Highway and how its…

Want more information about Mt. Hood & Columbia River Gorge Regional Tourism Plan?

If you have additional questions or comments about Mt. Hood & Columbia River Gorge Regional Tourism Plan, please contact the appropriate member of the Travel Oregon staff listed below.

  1. Harry Dalgaard
  2. Scott West