Southern Oregon Regional Tourism Plan

Crater Lake National Park

The tourism region of Southern Oregon consists of the following counties: Douglas (except coastal portion); Josephine; Jackson; Klamath; and Lake.  The Southern Oregon Visitors Association (SOVA) has been appointed as the tourism entity to contract with Travel Oregon to represent the region. To review Southern Oregon’s regional plans, please download the documents listed under “Regional Tourism Plan Details”.

Here is an overview of the region:

For 2016-2017, our region will see a modest net loss of RTP resource of $1203.87 over the prior year. The 2016-2017 plan does not vary broadly from the 2015-2016 plan.

Presently engaged in Phase One of a regional brand initiative, we will continue this project into the coming year as we complete subsequent phases and prepare to roll out the brand elements. Our emphasis on content development – stories, photography, and video – continues into the coming year as we complete several long-term projects, including a wine and culinary influencer FAM in the fall (a matching grant project), itinerary development and translation, and global sales initiatives we have traditionally done.

The plan reflects a careful assessment of stakeholder surveys, balanced against feedback from directors at Travel Oregon, viewed through the lens of a reduced (albeit slightly) resource.

Read the entire 2016-2017 Executive Summary

Southern Oregon

  1. Oregon Outdoor Recreation Initiative – Improving the Lives of Oregonians through Outdoor Recreation

    Do you own or work for an outdoor recreation business? Are you a frequent user of public lands for hiking,…

  2. Submit Your Oregon Travel & Tourism Award Nominations

    Do you know someone making a difference in the travel and tourism industry? Did your organization exceed its marketing goals…

  3. Rural Tourism Studio Kicks Off in January Along the Southern Oregon Coast

    Travel Oregon’s Rural Tourism Studio (RTS) is coming to the Southern Oregon Coast from January to April 2017, focusing on…

  4. 2017 Travel Oregon 101 Dates Set

    A pair of statewide webinars (along with live sessions in Newberg, Corvallis and Ontario) have been set as locations for…

  5. Public Hearing Notice – Wine Country License Plates

    The Oregon Tourism Commission (OTC) is seeking public input on a rule amendement related to ORS 805.274, state law that…

Want more information about Southern Oregon Regional Tourism Plan?

If you have additional questions or comments about Southern Oregon Regional Tourism Plan, please contact the appropriate member of the Travel Oregon staff listed below.

  1. Harry Dalgaard
  2. Scott West