Southern Oregon Regional Tourism Plan

Crater Lake National Park

The tourism region of Southern Oregon consists of the following counties: Douglas (except coastal portion); Josephine; Jackson; Klamath; and Lake.  The Southern Oregon Visitors Association (SOVA) has been appointed as the tourism entity to contract with Travel Oregon to represent the region. To review Southern Oregon’s regional plans, please download the documents listed under “Regional Tourism Plan Details”.

Here is an overview of the region:

For 2016-2017, our region will see a modest net loss of RTP resource of $1203.87 over the prior year. The 2016-2017 plan does not vary broadly from the 2015-2016 plan.

Presently engaged in Phase One of a regional brand initiative, we will continue this project into the coming year as we complete subsequent phases and prepare to roll out the brand elements. Our emphasis on content development – stories, photography, and video – continues into the coming year as we complete several long-term projects, including a wine and culinary influencer FAM in the fall (a matching grant project), itinerary development and translation, and global sales initiatives we have traditionally done.

The plan reflects a careful assessment of stakeholder surveys, balanced against feedback from directors at Travel Oregon, viewed through the lens of a reduced (albeit slightly) resource.

Read the entire 2016-2017 Executive Summary

Southern Oregon

  1. Applications Open July 10 for Travel Oregon’s Competitive Small Grants Program and Oregon Wine Country Plates Matching Grants

    Travel Oregon is pleased to announce the opening of two matching grants program opportunities with a combined $358,000 of available…

  2. Public Comment Closes May 1

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  3. REMINDER: Comment Period Open for Travel Oregon’s 2017-2019 Draft Strategic Plan

    Travel Oregon’s 2017-2019 Draft Strategic Plan opened for public comment on March 21, 2017. A public hearing and comment opportunity…

  4. Oregon Road Rally Returns

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  5. Oregon Outdoor Recreation Initiative – Improving the Lives of Oregonians through Outdoor Recreation

    Do you own or work for an outdoor recreation business? Are you a frequent user of public lands for hiking,…

Want more information about Southern Oregon Regional Tourism Plan?

If you have additional questions or comments about Southern Oregon Regional Tourism Plan, please contact the appropriate member of the Travel Oregon staff listed below.

  1. Harry Dalgaard
  2. Scott West