Willamette Valley

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Willamette Valley’s 2019-2021 Draft Strategic Plan is now available for review and comment.

The tourism region of Willamette Valley includes Benton, Linn, Marion, Polk, Yamhill and portions of Clackamas and Lane counties. The region stretches from the crest of the coast range to the crest of the Cascade Range. The Willamette Valley Visitors Association (WVVA) has been appointed as the tourism entity to contract with Travel Oregon to represent the region. To review the Willamette Valley’s regional plans, please download the documents listed under “Regional Tourism Plan details.”

Willamette Valley

  1. Help Us Celebrate Nine Years of Consecutive Tourism Growth During National Travel and Tourism Week

    Independent findings by Dean Runyan Associates indicate that travel-related spending throughout the state increased by $500 million (up 4.2%) over…

  2. Help Us Celebrate Nine Years of Consecutive Tourism Growth During National Travel and Tourism Week

    Independent findings by Dean Runyan Associates indicate that travel-related spending throughout the state increased by $500 million (up 4.2%) over…

  3. Five Projects Awarded Oregon Wine Country Plates Matching Grants

    Travel Oregon is pleased to announce that five projects have been awarded a total of $125,500 in grant funding through…

  4. Oregon Tourism Leadership Academy Offered in 2020

    ​Oregon Restaurant & Lodging Association, in partnership with Oregon Destination Marketing Organizations and Travel Oregon, is offering a course called…

  5. The Oregon Tourism International Sales & Development Award Presented to Meg Trendler, Travel Lane County

    The Oregon Tourism International Sales & Development Award, presented at the Oregon Tourism Governor’s Conference in Eugene, recognizes excellence in the creative…

Want more information about Willamette Valley?

If you have additional questions or comments about Willamette Valley, please contact the appropriate member of the Travel Oregon staff listed below.

  1. Harry Dalgaard
  2. Scott West