Agritourism Toolkit

This toolkit is designed as a resource to help agritourism business owners establish a strong marketing effort after ensuring business fundamentals are in place.

Business Basics

  • Secure the permits & licenses required for your business
  • Review your insurance needs
  • Evaluate the capital & human resource investment requirements to successfully operate your venture

If you need help accomplishing the business basics, learn moreĀ in the Oregon Agri-Business Council Workbook

Marketing Basics

  • Create an abbreviated way to describe your business (aka elevator pitch)
  • Research and analyze the potential market for your product and services
  • Identify a target audience
  • Set marketing and financial goals to focus & evaluate your efforts
  • Create a marketing budget
  • Create a checklist summarizing the tasks necessary to put your plan into action

Tips for Successful Marketing

Review a presentation that covers some of the following here.

  • Learn more about tourism marketing in Oregon
  • Example Press Release
  • How to Craft Your Message
  • Photography Tips
  • Providing Quality Customer Service
  • Signage Best Practices
  • Example Event Timeline

Want more information about Agritourism Toolkit?

If you have additional questions or comments about Agritourism Toolkit, please contact the appropriate member of the Travel Oregon staff listed below.

  1. Alexa Carey