Regional Style Guides
The regional style guides below were developed in partnership with local regional representatives, Travel Oregon, and Travel Oregon’s advertising agency Wieden + Kennedy. These guides were developed after listening sessions, consumer research and creative development meetings were held in each region. Each guide contains style elements for layouts, art, photography etc.
Why use one of these style guides to market your business or area?
- Being consistent with who you are is fundamental to effective advertising.
- When everyone adopts the voice of the region, we have a greater chance of making potential visitors feel like the area is a better choice than the many other options available to them.
For Eastern Oregon assets/questions contact:
For Oregon Coast assets/questions contact:
Mt. Hood/Columbia Gorge
For Mt. Hood/Columbia Gorge assets/questions contact:
Willamette Valley Visitors Association
For Willamette Valley Visitors Association assets/questions contact:
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