VIII. Productive Partnerships

Working together with others – both the obvious partners and more unusual candidates – can help you build a successful and resilient agritourism product or service. Partnerships among similar businesses, such as farms in a particular area, can generate economies of scale for marketing. Partnerships with other hospitality operations, such as chefs, outfitters and guides, can yield incredible and seamless visitor experiences that increase revenue potential. Partnerships with schools and heritage organizations can build local support and enlist community ambassadors that help you diversify your customer base. Partnerships with government and land management agencies can accelerate permitting and access. So many possibilities!

Examples

One of the oldest agritourism collaborations in Oregon, the Hood River Fruit Loop, was organized in 1992 as a self-guided 35-mile driving tour to market farm products and activities as a destination experience. Today, there are more than 30 different attractions, with activities that vary throughout the agricultural season.

Winding Waters River Expeditions in Wallowa County launched in 2005 as a guided river-tour operator. Over time its owners established many partnerships, including local ranches and a farm-to-table dinner company, to create memorable visitor experiences. Learn their story in the videos below:

 

 

The Wild Rivers Coast Farm Trail emerged as a pilot project from broader conversations about connecting local agriculture with local consumers, chefs and visitors on the south coast of Oregon. The first trail promotion was in 2015. Learn about their success stories in Travel Oregon’s Communities Powered by Travel video series:

 

Camas Country Mill in Veneta has grown beyond producing heritage grains to becoming a visitor attraction, by engaging in local schools and renovating an old schoolhouse with a crowdfunding campaign. See their story as featured on Grant’s Getaways:

 

Sponsored by the High Desert Food and Farm Alliance, the Crooked River Open Pastures (C.R.O.P.) program sponsors a rotating series of weekend tours that draw locals and visitors alike. A local bike shop has partnered with the Alliance not only as a donor, but also to create full-service agritourism tours by bicycle that are marketed beyond the region.

Tools and Tips