2017 Governor’s Mission to Asia
Travel Oregon participated in Governor Brown’s trade mission to Asia in early October. The mission focused on the exports of tourism and agricultural goods. Governor Brown addressed 41 attendees at a Japanese press briefing, including travel magazines and national dailies like Asahi Shimbun and Huffington Post Japan, among others. As of Oct. 17, 2017, three media placements have been published in Travel Watch, Yahoo News and Wing Travel. An additional six placements are expected in the next two months. The coverage is a direct result of Governor Brown encouraging the media (and their audiences) to explore Oregon.