Impactful Speakers Headline 2017 Oregon Governor’s Conference on Tourism

Iceland’s rugged landscapes and views of the northern lights have put it on the map as a popular travel destination, with the country seeing annual increases of 20-30 percent in visitation.

While growth in the travel sector is generally positive, it has brought plenty of challenges. Join us in welcoming Ólöf Ýrr Atladóttir, Director General of the Icelandic Tourist Board, to the 2017 Oregon Governor’s Conference on Tourism, where she will tell us about Iceland’s approach to the changing global tourism economy, how it relates to Oregon’s destination carrying capacity, and what it means for the role of Destination Management Organizations.

Registration is open for the May 10-12 conference at the Salem Convention Center.

View the agenda and learn more about this year’s speakers.