The Oregon Tourism Innovative Partnership Recognized South Coast Regional Tourism Network, Pressing Sand
The Oregon Tourism Innovative Partnership, presented at the Oregon Governor’s Conference on Tourism, recognizes organizations or businesses that have successfully entered into a traditional or non-traditional partnership that resulted in an enhanced visitor experience. This year’s award went to South Coast Regional Tourism Network, Pressing Sand. The cities on the Southern Oregon Coast – from Brookings to Reedsport and inland through the Oregon Coast Range – are breaking new ground when it comes to partnerships and collaboration. They are doing things that have never been done before in the region or the state. They call it: Pressing Sand. Through a series of Rural Tourism Studios and collaborative projects, this sub-region was able to embrace the idea that they are stronger together than they are as individual communities. Together, they created the Oregon South Coast Regional Tourism Network (OSCRTN) that regionally collaborates to enhance economic development through sustainable tourism. As a rural area, they are interested in sharing the raw beauty of their region in a way that is respectful to the environment and those who call it home. The network is intentional about leveraging relationships, opportunities and dollars. Working as a team to create consensus around regional priority projects, they are striving to make the Southern Oregon Coast a bucket-list destination.