The Oregon Tourism Stewardship Award Goes to Friends of the Columbia Gorge, Mt. Hood & Columbia River Gorge Regional Tourism Alliance

Oregon Governor's Conference on Tourism 2019 in Eugene

The Oregon Tourism Stewardship Award presented at the 2019 Oregon Governor’s Conference on Tourism in Eugenerecognizes outstanding contributions of a tourism-related activity or attraction specifically focused on Oregon’s natural beauty or outdoor recreation, incorporating outstanding leadership, stewardship, philanthropic, and/or socially-responsible practices, as demonstrated by a strong commitment to decreasing the environmental impact of the travel and tourism industry.

The award was presented to Friends of The Columbia Gorge and Mt. Hood & Columbia River Gorge Regional Tourism Alliance for the development of the Trailhead Ambassadors Program, a volunteer-based program that works to reduce trailhead and trail congestion, improves safety and security at the busiest trails, and promotes responsible hiker ethics such as “Leave No Trace” messaging.