2017-2019 Strategic Plan

Travel Oregon’s 2017-2019 Strategic Plan is available for your review.


This biennial strategic plan was developed with extensive input from Oregon’s travel and tourism industry, community leaders and others, through an industry wide survey and a series of town halls and meetings throughout the state, and by incorporating the latest industry research and data.

The strategic overview is designed to give the reader a quick and substantive look at the strategic priorities that will guide Travel Oregon for the next two years. Further, the full plan provides the context for Travel Oregon’s strategic imperatives, initiatives and measures.

This plan is relevant to everyone even tangentially engaged in the travel and tourism industry. The vitality and viability of the travel and tourism industry is a critical asset for all Oregonians now, more than ever.

The public comment period for the plan closed on May 1, 2017. After reviewing this public input, the strategic plan for the 2017-2019 biennium was adopted by the Oregon Tourism Commission at their public meeting on June 20, 2017 in Bend.

Travel Oregon 2017-19 Strategic Plan Timeline (2017)

March 21, 2017 – Draft Plan public comment period opened

April 11,  2017 – Draft Plan presentation to Oregon Tourism Commission; Public testimony on plan

May 1, 2017 – Draft Plan comment period closed

June 20, 2017 – Commission adopted final 2017-2019 Strategic Plan

July 1, 2017 – Strategic Plan went into effect

Want more information about 2017-2019 Strategic Plan?

If you have additional questions or comments about 2017-2019 Strategic Plan, please contact the appropriate member of the Travel Oregon staff listed below.

  1. Nastassja Olson
  2. Scott West