2017-2019 Strategic Planning

Travel Oregon’s 2017-2019 Draft Strategic Plan is now available for your review and comment.


This biennial strategic plan was developed with extensive input from Oregon’s travel and tourism industry, community leaders and others, through an industrywide survey and a series of town halls and meetings throughout the state, and by incorporating the latest industry research and data.

The strategic overview is designed to give the reader a quick and substantive look at the strategic priorities that will guide Travel Oregon for the next two years. Further, the full plan provides the context for Travel Oregon’s strategic imperatives, initiatives and measures.

This plan is relevant to everyone even tangentially engaged in the travel and tourism industry. The vitality and viability of the travel and tourism industry is a critical asset for all Oregonians now, more than ever.

Please take a moment to review the plan and then submit your feedback to us by 5 p.m. on Monday, May 1, 2017 through the following online form:

If you would prefer, comments may be mailed to Travel Oregon, ATTN: Comments on 2017-2019 Plan, 250 Church Street SE, Suite 100, Salem, OR 97301.

In order to adequately review and consider your recommendations, we need to receive your written feedback by 5 p.m. on Monday, May 1, 2017.

A public hearing on this plan will be held in conjunction with the Oregon Tourism Commission’s next public meeting held on April 11, 2017 in Hood River.

After reviewing this public input, the strategic plan for the 2017-2019 biennium will be considered and adopted by the Oregon Tourism Commission at their public meeting on June 20, 2017 in Bend.

Travel Oregon 2017-19 Strategic Plan Timeline (2017)

March 21, 2017 – Draft Plan public comment period opens

April 11,  2017 – Draft Plan presentation to Oregon Tourism Commission; Public testimony on plan

May 1, 2017 – Draft Plan comment period closes

June 20, 2017 – Commission adopts final 2017-2019 Strategic Plan

July 1, 2017 – Strategic Plan goes into effect

Want more information about 2017-2019 Strategic Planning?

If you have additional questions or comments about 2017-2019 Strategic Planning, please contact the appropriate member of the Travel Oregon staff listed below.

  1. Nastassja Olson
  2. Scott West