2016 Industry Engagement and Insights

On March 3, 2016, Oregon lawmakers passed HB 4146. This legislation increased the state transient lodging tax from 1 to 1.8 percent effective July 1, 2016 and then effective July 1, 2020 reduces the state transient lodging tax from 1.8 to 1.5 percent. The bill also directs 20 percent of the state transient lodging tax to a Regional Cooperative Tourism Program and 10 percent to a competitive grants program.

Given the significant funding increase, mandated changes and the evolution of Oregon’s growing tourism industry, Travel Oregon began a comprehensive engagement and insight process prior to, and following the passage of HB 4146, to gather input from industry partners, key stakeholders and staff.

As the state’s tourism agency and stewards of the state lodging tax resource, Travel Oregon is committed to understanding the industry’s broad perspectives and priorities—ensuring enhancements to the statewide tourism program are well-informed and successful in supporting and leveraging Oregon’s tourism industry and economic impact.

Below, please find the timeline of engagement and insight occasions in 2016, as well as the takeaways from each. This comprehensive input has guided and will continue to guide program developments as well as inform the Travel Oregon 2017-19 Strategic Plan.

Engagement and Insight Timeline (2016)

January-March 2016 – Regional Stakeholder Gatherings; Key Themes

March 3, 2016  – Passage of HB 4146

March 23-April 4, 2016  – Tourism Engagement Survey; Results (Statewide and Regional)

May-June & October 2016 – Oregon Town Halls (22); Findings (Statewide and Regional)

June-December 2016 – Legislative Transient Lodging Tax Workgroup

August 2016 – Competitive Grants Work Group; Process/Takeaways

August-September 2016 – Regional Cooperative Tourism Program Work Group; Process/Takeaways and Commission adopted guidelines

August-September 2016 – Travel Oregon staff insight sessions; Takeaways

October 27, 2016 – Travel Oregon Strategic Planning Leadership Summit; Full Presentations and Summaries from the Summit

Want more information about 2016 Industry Engagement and Insights?

If you have additional questions or comments about 2016 Industry Engagement and Insights, please contact the appropriate member of the Travel Oregon staff listed below.

  1. Nastassja Olson