Global Marketing

The Global Marketing team executes best-in-class marketing to consumers in our key domestic and international markets.  Recognized as a national leader in pioneering communication strategies, the marketing team drives inspiration and creates innovative tools to help visitors in every stage of their Oregon travel experience.  The studios that make up the Global Marketing Department (Creative Services, Global Communications, Integrated Marketing and Marketing Services) serve as a resource for the agency and our industry partners in order to deliver the objectives of Travel Oregon’s strategic plan and drive growth in Oregon’s economy.

  1. Kevin Wright

    • Leads Global Marketing program of work
    • Develops strategic marketing plan to position Oregon as an unparalleled travel destination
    • Leads agency-wide marketing services studios areas of focus, workflow, staffing and budgets

    Favorite Oregon Activity: Swinging for Oregon Steel

  2. Meredith Williams

    • Supports the Global Marketing department
    • Coordinates departmental marketing meetings, trainings, initiatives and communications
    • Provides administrative support to the Vice President, Global Marketing

    Favorite Oregon Activity: Exploring the coast with my family and enjoying Oregon wines

  3. Kelda Schmidt

    • General contact for the Travel Oregon Global Marketing Team
    • Supports ongoing relationships with regional and industry partners to create and implement programs that support Global Marketing goals and Travel Oregon’s strategic plan
    • Coordinates the evaluation of sponsorship and promotional opportunities presented to Travel Oregon

    Favorite Oregon Activity: I love to load my family in our camper van and hit the Coast to surf, fish and run on the beach

  4. Katy Clair

    • Manages projects that require deliverables from multiple Global Marketing studies, including day to day management of advertising campaigns
    • Manages corporate partnerships with companies that align with the Travel Oregon brand
    • Point person for connecting Travel Oregon industry partners with Global Marketing department

    Favorite Oregon Activity: I love to run on any Oregon trail or road I can find with my dog and husband in tow and a great IPA waiting for me at the end

  5. Mark Senffner

    • Manages projects from multiple areas of the marketing services group
    • Manages day-to-day operations of creative services; develops and delivers creative materials to meet agency needs
    • Manages creative assets/archives on behalf of agency

  6. Linea Gagliano

    • Develops and executes proactive media strategy and corporate communications plan
    • Coordinates statewide messaging alignment with internal and external partners
    • Official spokesperson for Travel Oregon

    Favorite Oregon Activity: Roaming Oregon’s wine country

  7. Michelle Woodard

    • Manages the industry e-newsletter and works across the organization to develop content and strategy for delivery
    • Develops and manages the editorial calendar for communications to Oregon’s travel & tourism industry
    • Works with the Integrated Marketing team on industry website development and improvement

    Favorite Oregon Activity: Exploring the great outdoors and spending time with family in Ashland

  8. Allison Keeney

    • Supports Director, Global Communications, in implementing media strategies for Travel Oregon and supports PR agency on fulfilling program objectives
    • Manages coverage reports and analytics of earned media coverage related to Travel Oregon’s programs and campaigns
    • Coordinates media visits and events; organizes meetings with external partners and internal teams

    Favorite Oregon Activity: Enjoying concerts at one of the many music venues around Portland

  9. Jaime Eder
  10. Mo Sherifdeen

    • Oversees long-term global digital strategy and brand presence for Travel Oregon across owned, paid and earned channels
    • Manages global publishing and editorial content strategy across portfolio of print and digital channels
    • Creates, implements, manages and measures all digital efforts and reports against key performance indicators

    Favorite Oregon Activity: Hiking through Oregon’s forests

  11. Emily Forsha

    • Manages the day-to-day editorial workflow across Travel Oregon’s portfolio of print and online channels, including, consumer email newsletters, social media and print guides
    • Manages the global editorial programming calendar and ensures all digital and print publications meet the highest standards for quality communication and align with Travel Oregon style and content standards
    • Works with agency teams and partners to plan content marketing strategies to increase brand awareness, engagement and trip planning among targeted audiences

    Favorite Oregon Activity: Finding new trails to hike and new craft brews to taste

  12. Kate Jorgensen

    • Manages project and program deliverables, team, schedule, scope and budget
    • Acts as liasion between internal and external clients, integrated team and contractors
    • Collaborates with the digital team and external clients to create, implement, manage and measure all digital efforts against key performance indicators

    Favorite Oregon Activity: Visiting historic small towns and finding Oregon’s hidden gems

  13. Bryant Marban

    • Responsible for digital production
    • Manages tourism listings, Orb database platform development and partnerships
    • Manages photography and video assets

    Favorite Oregon Activity: Storm watching at the coast

  14. Sachie Yorck

    • Executes daily content production on, including editing and publishing Trip Ideas and maintaining key pages
    • Produces consumer email newsletters
    • Manages Ask Oregon inquiries

    Favorite Oregon Activity: Soaking in hot springs on a cold winter day or cooling off in a calm river during the summertime and finding agates

  15. Michael Sturdevant

    • Leads global advertising planning, evaluation and development of cooperative partner opportunities, business development and fulfillment/call center
    • Works with external and internal stakeholders in development and management of Regional Cooperative Marketing Plans
    • Oversees research and analytics and the Business Intelligence Platform

    Favorite Oregon Activity: I love taking my family to the Oregon Coast to experience our beautiful beaches

  16. Bryan Mullaney

    Favorite Oregon Activity: I love spending hours in the mountains exploring Oregon’s incredible singletrack trails

  17. Ariana Bray-Sweet

    • Provides support in development of integrated advertising plans and co-op marketing programs
    • Facilitates the implementation of the Regional Cooperative Marketing Program
    • Supports travel/tourism research and fulfillment programs

    Favorite Oregon Activity: Exploring Sunriver by bicycle