Leadership Team

Travel Oregon’s leadership team provides strategy aimed at long-term organizational and industry success. This charge includes setting the strategic direction, ensuring alignment along the organization’s key objectives, communicating the industry’s socio-economic value to key domestic and international audiences and making sure that the agency’s resources are invested at their highest and best use.

  1. Todd Davidson

    • Leads relationship with Governor, Legislature, Tourism Commission and state agencies
    • Leads relationship with national tourism policy and strategy, administration and Congress
    • Oversees agency strategic direction and performance
    • Oversees agency administration, resource allocation, vision and culture

    Favorite Oregon Activity: Fly fishing any number of incredible spots in Oregon

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  2. Scott West

    • Oversees Operations, Industry & Visitor Services and Destination Development programs
    • Oversees Industry Relations and, along with Chief Executive Officer, acts as primary agency contact for policy makers
    • Oversees strategic planning for agency including industry influence development

    Favorite Oregon Activity: Cycling in rural Oregon

  3. Teresa O'Neill

    Oversees the Global Strategic Partnerships team which includes the following program areas:
    • Regional Cooperative Tourism Program
    • Industry Services
    • Grants
    • Strategic Partnership Development

    Favorite Oregon Activity: A day on the slopes or a golf course in beautiful Central Oregon, followed by a tasty Pinot Noir

  4. Kevin Wright

    • Leads Global Marketing program of work
    • Develops strategic marketing plan to position Oregon as an unparalleled travel destination
    • Leads agency-wide marketing services studios areas of focus, workflow, staffing and budgets

    Favorite Oregon Activity: Swinging for Oregon Steel

  5. Petra Hackworth

    • Plans and oversees travel trade strategic plan, including industry education on travel trade and strategy for participation in sales-oriented shows
    • Oversees collaboration with external partners and internal teams to set international traditional and social media strategies
    • Represents Travel Oregon in international partnerships, on trade missions and to international media

    Favorite Oregon Activity: Spending time at the coast and wine tasting

  6. Jeff Hampton

    • Oversees the agency’s Financial Management
    • Oversees the organization’s Human Resources & Benefits Management
    • Manages the agency’s facilities

    Favorite Oregon Activity: The Oregon Shakespeare Festival

  7. Kristin Dahl

    • Oversees development and delivery of Rural Tourism Studio
    • Oversees development and delivery of sustainable tourism efforts including Travel Oregon Forever
    • Oversees Product Niche Development efforts

    Favorite Oregon Activity: Backcountry skiing and hiking in the Wallowas

  8. Sara Morrissey

    • Lead and manage Agency internal policy development.
    • Work collaboratively with internal and external stakeholders to develop and advocate for state and local policy positions that support Travel Oregon’s strategic plan.
    • Develop and support Agency policy and engagement strategies with Federal, State, and local policy makers and connect these efforts with stakeholders and industry leaders.

    Favorite Oregon Activity: Anything with boats – multi-day raft trips on the John Day, sailing on the Columbia, or kayaking Waldo Lake.

  9. Nastassja Olson

    • Project manages the planning, development and day-to-day implementation of Travel Oregon’s strategic plan
    • Manages cross-functional strategic projects
    • Supports the executive team in special projects

    Favorite Oregon Activity: Mountain biking and van camping in Oregon’s high desert

  10. Sarah Watson

    • Supports CEO
    • Acts as liasion to Oregon Tourism Commission
    • Supports the Tourism and Hospitality Consortium

    Favorite Oregon Activity: Golfing the state’s fabulous courses with scenic views of mountains or the coast

  11. Jenny Hill

    • Supports CEO
    • Acts as liasion to Oregon Tourism Commission
    • Supports the Tourism and Hospitality Consortium

    Favorite Oregon Activity: Family bike rides in Central Oregon

  12. Meredith Williams

    • Supports the Global Marketing department
    • Coordinates departmental marketing meetings, trainings, initiatives and communications
    • Provides administrative support to the Vice President, Global Marketing

    Favorite Oregon Activity: Exploring the coast with my family and enjoying Oregon wines