Travel Oregon Style Guide
A family enjoys s'mores at the Oregon Coast. (Image by Tatum Shaw)
Travel Oregon’s brand campaign highlights maps and videos of Oregon dreamers and the many incredible things to see and do across the state. The campaign tells the interesting stories of Oregon dreamers, but it also encourages visitors to get out there and become part of the narrative. “Oregon. We love dreamers.” has become not only a way to learn about Oregon idealists, but is also an invitation to become one yourself, even if you’re only here for a short visit.
The Travel Oregon Style Guide is our road map for keeping the look and feel of all brand communication consistent. We’ve included the reasoning behind the brand, as well as examples of logos, typography, illustration and photography. And at the guide’s end, we’ve included campaign “watchouts” using some of the past work as examples. We encourage Oregon tourism and hospitality businesses to adopt the voice, tone and style of our campaign. Please view or download the guide on SlideShare.
Use of Travel Oregon’s style elements must be approved, prior to implementation, by Travel Oregon. For more information, please contact Holly Macfee, Vice President, Global Brand Strategy or Amy Walker, Global Marketing Account Executive.
About SlideShare: Travel Oregon uses SlideShare as a repository for large presentations and documents and provides us with flexibility to share our assets –in one central location online. If you have any questions about how to view, download or share our files, please check out SlideShare 101.
Want more information about Travel Oregon Style Guide?
If you have additional questions or comments about Travel Oregon Style Guide, please contact the appropriate member of the Travel Oregon staff listed below.
Holly Macfee
Amy Walker