Ready, Set, Gorge!

The Columbia River Gorge hosts more than 2 million visitors annually, according to the U.S. Forest Service. (Image by: Chantal Anderson)

The Columbia River Gorge hosts more than 2 million visitors a year, according to the U.S. Forest Service. Visitation often exceeds the automobile capacity along the Historic Columbia River Highway. Parking and traffic congestion is degrading the visitor experience and causing safety problems.

Below are key messages that both locals and tourists can relate to about how to safely and enjoyably travel (drive, hike and bike) the highway. Find the entire plan here:

1) There are more options than ever before to explore the Historic Columbia River Highway without a car.

2) To truly experience the Columbia River Gorge National Scenic Area the way it was meant to be experienced:

  • Go Early - Start you trip before 10 a.m. to beat the crowds and enjoy the afternoon exploring one of the amazing Gorge communities.
  • Go Late - Start your trip after 4 p.m. as the crowds are leaving and enjoy cooler temperatures and amazing sunsets.
  • Go East - Explore the lesser-known and equally beautiful hiking trails and waterfalls in the eastern Gorge, both in Oregon and Washington.
  • Go by Bike - Enjoy breathtaking views, abundant wildflowers and world-class trails.

Celebrate the 100th anniversary of the Historic Columbia River Highway with one of these trip ideas, or attend one of the centennial events.

3) Before heading out, check the traffic, weather and trail conditions, and plan accordingly.

Please share the key messages in your communication channels to spread the word. This social sharing guide includes sample web copy and social media posts.

Jeff Keener, Kirt Voreis, Graham Averill Mount Hood, Oregon  Hood River Hike, hiking,  Road bike, Rowena Hood River . Columbia Gorge

Download from Dropbox some of Travel Oregon’s rights free images of the Columbia River Gorge to use in your communications (credit should be given to the photographer listed in the image name).

Want more information about Ready, Set, Gorge!?

If you have additional questions or comments about Ready, Set, Gorge!, please contact the appropriate member of the Travel Oregon staff listed below.

  1. Katy Clair
  2. Kristin Dahl