Research & Reports
Research helps Oregon’s Tourism and Hospitality industry make informed decisions regarding product development, enhances the industry’s marketing efforts, helps track trends and performance at state and national levels and provides performance measures for the agency and the industry. Travel Oregon initiates original research by contracting with professional researchers, purchases relevant studies and partners with others to develop research that will benefit Oregon.
Research and Reports
The Travel Barometer is a quick-read dashboard of key travel indicators designed to show changes in the metrics that affect Oregon’s tourism industry. The Travel Barometer will be updated on a monthly basis (with lag time to compile the indicators).
The purpose of the study is to describe Oregon’s image as a travel destination among a sample of travelers and…
In September, Travel Oregon published a survey to ensure Oregon’s tourism industry and industries impacted by tourism had the opportunity…
The statutory mission of the Oregon Tourism Commission is to encourage economic growth and enhance the quality of life in…
This report provides a profile of domestic overnight visitors to the Coast Region from a national survey of travelers. Results…
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