Research helps Oregon’s Tourism and Hospitality industry make informed decisions regarding product development, enhances the industry’s marketing efforts, helps track trends and performance at state and national levels and provides performance measures for the agency and the industry. Travel Oregon initiates original research by contracting with professional researchers, purchases relevant studies, and partners with others to develop research that will benefit Oregon.
Research and Reports
The Travel Barometer is a quick-read dashboard of key travel indicators designed to show changes in the metrics that affect Oregon’s tourism industry. The Travel Barometer will be updated on a monthly basis (with lag time to compile the indicators).
Travel to and throughout Oregon represents is an important component of the state’s economy and participation in bicycling activities plays…
The study was conducted to assess regional reputation associated with Oregon wine and to increase understanding of factors associated with…
This report describes the economic impacts of travel to and through the state and each of its 36 counties over the time period of 1991 to 2012.
The purpose of the study was to research the size and structure of Oregon’s domestic travel market (overnight and day trips) during the 2011 travel year.
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If you have additional questions or comments about Research, please contact the appropriate member of the Travel Oregon staff listed below.