Research & Reports

Aspen Lakes Golf Course, Central Oregon. Golf is a key driver for recreation seekers in Oregon.

Research helps Oregon’s Tourism and Hospitality industry make informed decisions regarding product development, enhances the industry’s marketing efforts, helps track trends and performance at state and national levels and provides performance measures for the agency and the industry. Travel Oregon initiates original research by contracting with professional researchers, purchases relevant studies and partners with others to develop research that will benefit Oregon.

Research and Reports

  1. Oregon Travel Barometer

    The Travel Barometer is a quick-read dashboard of key travel indicators designed to show changes in the metrics that affect Oregon’s tourism industry. The Travel Barometer will be updated on a monthly basis (with lag time to compile the indicators).

  2. Advertising Accountability Study: 2016/2017, Longwoods International

    The purpose of the study is to describe Oregon’s image as a travel destination among a sample of travelers and…

  3. 2018 Engagement Survey Results

    In September, Travel Oregon published a survey to ensure Oregon’s tourism industry and industries impacted by tourism had the opportunity…

  4. 2017-2018 Travel Oregon Annual Report

    The statutory mission of the Oregon Tourism Commission is to encourage economic growth and enhance the quality of life in…

  5. Oregon Coast Overnight Travel Study: 2017, Longwoods International

    This report provides a profile of domestic overnight visitors to the Coast Region from a national survey of travelers. Results…

Want more information about Research & Reports?

If you have additional questions or comments about Research & Reports, please contact the appropriate member of the Travel Oregon staff listed below.

  1. Ladan Ghahramani
  2. Michael Sturdevant