Research
Aspen Lakes Golf Course, Central Oregon. Golf is a key driver for recreation seekers in Oregon.
Research helps Oregon’s Tourism and Hospitality industry make informed decisions regarding product development, enhances the industry’s marketing efforts, helps track trends and performance at state and national levels and provides performance measures for the agency and the industry. Travel Oregon initiates original research by contracting with professional researchers, purchases relevant studies, and partners with others to develop research that will benefit Oregon.
Research and Reports
Oregon Travel Barometer
The Travel Barometer is a quick-read dashboard of key travel indicators designed to show changes in the metrics that affect Oregon’s tourism industry. The Travel Barometer will be updated on a monthly basis (with lag time to compile the indicators).
The Economic Significance of Bicycle-Related Travel in Oregon: 2012, Dean Runyan Associates
Travel to and throughout Oregon represents is an important component of the state’s economy and participation in bicycling activities plays…
Oregon Wine Reputation Study Overview: 2013, Dr. Sharon Wagner, Linfield College
The study was conducted to assess regional reputation associated with Oregon wine and to increase understanding of factors associated with…
Oregon Travel Impacts: 1991 – 2012, Dean Runyan Associates
This report describes the economic impacts of travel to and through the state and each of its 36 counties over the time period of 1991 to 2012.
Oregon Visitor Report: 2011, Longwoods International
The purpose of the study was to research the size and structure of Oregon’s domestic travel market (overnight and day trips) during the 2011 travel year.
Want more information about Research?
If you have additional questions or comments about Research, please contact the appropriate member of the Travel Oregon staff listed below.
Scott West
Michael Sturdevant
Oregon Travel Barometer
Check out the impact the tourism industry is making each month. View the Travel Barometer.
Rural Tourism Studio Evaluation Reports
Understanding the impact of our destination development efforts is key to maintaining the effectiveness of our programming. Check out each community’s reports here.