Research helps Oregon’s Tourism and Hospitality industry make informed decisions regarding product development, enhances the industry’s marketing efforts, helps track trends and performance at state and national levels and provides performance measures for the agency and the industry. Travel Oregon initiates original research by contracting with professional researchers, purchases relevant studies, and partners with others to develop research that will benefit Oregon.
Research and Reports
The Travel Barometer is a quick-read dashboard of key travel indicators designed to show changes in the metrics that affect Oregon’s tourism industry. The Travel Barometer will be updated on a monthly basis (with lag time to compile the indicators).
This report describes the economic impacts of travel to and through the state and each of its 36 counties over the time period of 1991 to 2016.
Before the passage of the 2003 Oregon Tourism Investment Proposal, Oregon’s annual marketing budget ranked 47th in the nation. Now…
This report provides a profile of domestic overnight visitors to Central Oregon from a national survey of travelers. Results are…
This report provides a profile of domestic overnight visitors to the Oregon Coast from a national survey of travelers. Results…
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If you have additional questions or comments about Research, please contact the appropriate member of the Travel Oregon staff listed below.