Advertising Accountability

  1. Advertising Accountability Study: 2012/13, Longwoods International

    The purpose of the study is to describe Oregon’s image as a travel destination among a sample of travelers and assess the short term and long term impacts of Travel Oregon’s Fall 2012 and Spring 2013 advertising campaigns. This includes estimates of incremental visits and revenue generated by travelers to the state.

  2. Advertising Accountability Study: 2008, Longwoods International

    The purpose of the study is to determine Oregon’s image as a travel destination, assess the short term and long term impacts of Travel Oregon’s 2008 advertising campaigns as well as revenue generated by incremental visitation of travelers to the state.

  3. Advertising Accountability Study: 2004, Longwoods International

    The purpose of this study is to determine Oregon’s image as a tourism destination and evaluate the impact of the 2004 advertising campaign on travel to Oregon.