Travel Oregon is soliciting proposals for a full service advertising agency to be responsible for all facets of Travel Oregon’s brand advertising campaigns including creative development and production along with media strategy and placement.
To be considered, agencies need to have the proven capability to create innovative and inspirational integrated tourism advertising campaigns across a broad spectrum of digital and traditional media channels, reaching predominantly regional, national and occasionally international markets.
Proposals from qualified advertising agencies are due by 5 p.m. on Friday Feb. 14, 2020.
Learn more about the scope of work and how to apply, here.
Questions and Answers:
Q: Are we to only share an hourly rate (Form B) and no blown-out fee proposal based on the approx. $5,000,000.00 (five million) over the course of a biennium?
Q: When do you expect the ‘Slightly Exaggerated’ campaign to be replaced or is there an overlap where the awarded agency has to continue with this campaign till a new one has been approved?
A: We’d look for a recommendation from within the proposal.
Q: Are any media/strategic partnerships already in place for the coming year that will be part of the paid media budget?
Q: For paid media – when do you anticipate to be in the market for 2020-2022 strategy?
A: We’d look for a recommendation based off of insights from the strategic plan.
Q: Is the approx. budget for agency fees only or does it include media and/or production?
A: The approx. budget is inclusive of agency fees, media and production.
Q: Can you provide a sense of how many ‘campaigns’ or creative projects would be typical in a given year?
A: We would like proposals to provide recommendations based on the evaluation of Purpose and Outcomes provided in the RFP, Travel Oregon’s Strategic Plan, and the proposing firms expertise.
Q: Is Travel Oregon open to accepting proposals from multiple companies working together in a concerted effort?
A: Yes, Travel Oregon is open to accepting all proposals that meet the required qualifications and criteria outlined in the RFP.
Q: Via this RFP are you looking to find an agency (or small roster of agencies) that Travel Oregon can leverage to partner with your existing global brand agency? Or are you looking for a replacement global brand agency to provide all capabilities and services contained within this RFP? We know Travel Oregon has a longstanding relationship with Wieden + Kennedy, so we’re wondering if this RFP is to find a partner agency to supplement the work Travel Oregon and W+K are already doing together or is Travel Oregon looking for a new agency altogether?
A: This RFP is for our global brand agency as described in this question. We are looking for an agency to be able to provide all capabilities and services within the RFP, noting that they may need to bring in contract partners to provide support for some services.
Q: Can you give more detail around the anticipated need for coordinating with communities and regions that Travel Portland supports? Proportionately, do you think that’s a lot of the work that would be needed in the partnership with Travel Oregon or a small portion of it?
A: We would expect our advertising agency partner to attend meetings and facilitate outreach as requested by Travel Oregon as necessary for the work. If there is onboarding needed, the outreach to partners may be heavy in the beginning but taper as the agency becomes more familiar with Travel Oregon partners. On an on-going basis this is a small portion of the work. There would be more need when launching new campaign work or informing new work.
Q: In Section III #4 (fees/value & proposed budget), it looks like you’re looking for hourly rates which is not a problem. Is there an overall budget (or range) that should be considered?
A: Given there aren’t specific deliverables at this point, determining an overall budget could be difficult. Approx. $5,000,000.00 (five million) over the course of a biennium.