Travel Oregon is actively seeking a strategic partner to develop and implement a Visitor Profile Study.
Requests for Proposals has closed for a Visitor Profile Study.
OTC informs its destination development and marketing strategies based on visitors’ travel preferences, motivations, and experiences. OTC is planning to conduct a quarterly study to understand the profile of domestic overnight and day visitors for Oregon and its tourism regions. This study will establish benchmarks for a range of metrics including past, current, and future Oregon visitors’ characteristics, perceptions, and behavior.
View previous statewide visitor profile studies here and the regional studies here. Our goal is to conduct the study in Fall 2021 on a quarterly basis to establish seasonal trends for visitor profile and personas by Oregon tourism regions and statewide. In performing this comprehensive study, we expect that the selected applicant will utilize OTC’s existing visitor profile information (e.g., location-based data) to complement the primary survey collection for the study. The selected applicant will coordinate with OTC, seven tourism regions, and other OTC key partners (e.g., Port of Portland) in the development of an implementation plan for the desired study.
Proposal deadline was Sept. 6 (5 p.m. PDT).
Q & A
Q: Please define the regions for which data are required – which counties make up each region?
A: Please review the regional boundaries listed here. https://traveloregon.com/places-to-go/regions/
Q: The RFP includes both a statewide visitor profile and a series of regional visitor profiles. Is it permissible to submit for just the statewide profile and not the regional profiles, or is it required that all respondents submit a proposal for the entire scope of work outlined in the RFP?
A: No, we are interested in a proposal that can produce both regional and statewide report.
Q: Will Travel Oregon consider proposals that leverage a company’s proprietary, syndicated research data to derive and prepare the statewide visitor profile, as long as it allows for a quarterly analysis? And, related to this, does OTC require provision and ownership of all survey data? If so, this would seem to, by definition, preclude the option of providing a visitor profile based upon syndicated survey data.
A: We are interested in a customized methodology and data collection for Oregon and we will require full access to the data.
Q: In the existing vendor profile information, specifically related to location-based data, can you please specify the exact type of data OTC currently has from its vendors (ex. Adara, Arrivalist, etc.)?
A: We are currently in the process of subscribing to Arrivalist.
Q: Can OTC provide additional details on the role of the research supplier? Will the research supplier develop, program, field and report on the quarterly study? Or is the research supplier focused on directing the data collection of other OTC studies and using those data inputs to create the quarterly reports and insight?
A: Yes, the research supplier will be developing, programing, fielding, and reporting on the quarterly study.
Q: Can OTC provide any guidance on the survey methodology, target audience and approach?
A: Not during the proposal submission phase because we would like to hear about your approach and ideas, but once the applicant is selected the OTC research program will work closely on refining the methodology and target audience if needed.
Q: Can OTC provide details on the target audience of the quarterly visitor profile study? Will it include International, out-of-state and in-state tourists? And what will define in-state tourists? Those who have traveled 50+ miles to their attractions?
A: The target audience will not include international visitors, as mentioned in the RFP we are interested in the profile of past, current, and potential future domestic visitors (from Oregon and other states)
Q: To understand how the research can be designed, can OTC provide more details on what existing visitor profile information (location-based data) is available from OTC? Does OTC have email records of recent tourists to Oregon that can be used to contact via email to participate in a survey? We are still in the process of subscribing to location-based/cell phone data. Unfortunately we will not be able to reveal that information until our subscription is official.
A: We are mainly interested to know if you have used location-based or cellphone data before and how you will use it to complement the survey data for creating the visitor profile.
Q: What other research studies does OTC currently have in field or planning to field? There was reference to other OTC projects such as intercept surveys, online Wi-Fi surveys and data collection at Portland International Airport. Are they simply other data collection points meant to feed into the quarterly study?
A: These are examples of data collection means for this study if needed.
Q: Will this quarterly profile study replace the annual Longwoods study?
Q: Is there any expectation the quarterly study should target the same audience as the annual Longwoods Studies?
Q: Is there any criteria that will be used to evaluate the submitted proposals that OTC can share?
A: The evaluation criteria will include but is not limited to, satisfactory and complete submission of the application as outlined in the RFP, evaluation of methodology, key personnel, budget, and the applicants portfolio or prior work examples.