Global Marketing

• Leads Global Marketing program of work
• Develops strategic marketing plan to position Oregon as an unparalleled travel destination
• Leads agency-wide marketing services studios areas of focus, workflow, staffing and budgets

Favorite Oregon Activity: Swinging for Oregon Steel

• Manages advertising campaigns
• Oversees all multi-studio consumer and industry programs and projects
• Guides the creative and brand implementation process

Favorite Oregon Activity: I love to run on any Oregon trail or road I can find with my dog and husband in tow and a great IPA waiting for me at the end

• Tracks and manages multi-studio briefs and projects
• Identifies and facilitates day-to-day cross-studio projects within agency
• Provides support on marketing projects

Favorite Oregon Activity: I love to load my family in our camper van and hit the Coast to surf, fish and run on the beach

• Oversees the Travel Oregon brand
• Day-to-day project management of creative projects
• Provides creative counsel and assistance to regional and local communities with brand positioning and creative materials as needed

Favorite Oregon Activity: Summer swimming in crystal-clear streams

• Manages consumer communications plan
• Internal lead on campaign work to help elevate marketing campaigns and special projects
• Backup for industry/business reactive media inquiries/talking points

Favorite Oregon Activity: Enjoying concerts at one of the many music venues around Portland.

• Leads efforts in industry media relations to raise awareness of the value of tourism for Oregon’s economy, communities and environment.
• Develops and executes the annual industry communications plan.
• Writes and edits a wide range of documents, talking points, press releases; serves as spokesperson for Travel Oregon.
• Acts as backup for consumer communications PR inquiries.

Favorite Oregon Activity: Exploring the coast, hiking or running old-growth trails, biking around Portland and sipping Oregon wine.

• Directs the agency’s digital and publishing strategy
• Manages agency’s web, content and social teams and vendors
• Leads new partnerships and revenue programs with DMOs, brand and other state agencies

Favorite Oregon Activity: Hiking through Oregon's forests

• Oversees planning, development and management of the editorial content calendar and social media programs
• Creates and maintains agency's editorial style guide and contributor guidelines
• Leads production of all consumer print guides and digital editorial content, including video

Favorite Oregon Activity: Fall leaf peeping in the Wallowas; winter beach cleanups at Ft. Stevens; spring hikes at Mosier Plateau; summer paddling on the Deschutes.

• Plan and manage daily consumer-facing social media editorial calendar.
• Serve as the primary editor and publish content for TravelOregon.com and consumer-facing social media channels.
• Implement the day-to-day content production across the print and online channels.

Favorite Oregon Activity: Enjoying sunset views from any place possible: a cool new rooftop bar, hiking trails or local parks.

• Creates and maintains points of interest in the Oregon Tourism Information System (OTIS)
• Provides OTIS platform training and support to industry partners
• Serves as primary point of contact for OTIS content and listing updates

Favorite Oregon Activity: Listening to live music outdoors or enjoying a delicious Oregon beverage at a brewery with a view.

• Oversees the industry site
• Composes and edits all industry-facing newsletters
• Maintains and updates the internal communications content calendar
• Manages Industry Communications team meetings

• Oversees the development and direction of research, insights, analytics, the Welcome Center Program and fulfillment
• Develops Travel Oregon marketing strategies

Favorite Oregon Activity: I love taking my family to the Oregon Coast to experience our beautiful beaches

• Oversees Travel Oregon’s research program to provide meaningful data and insights, which can be used to inform strategic decisions across the Oregon tourism industry
• Conducts research and provides strategic analysis, which is then communicated to Travel Oregon’s stakeholders
• Manages third party vendors to deliver accurate and relevant research to help Travel Oregon reach its goals

Favorite Oregon Activity: Walking around historic districts and exploring museums in beautiful Oregon.

• Acts as the primary support for Travel Oregon’s research function.
• Assists in the execution and publication of the research studies conducted either in-house or through contractors.
• The outcome of these studies translate into decisions and tactics that align with the agency’s strategic plan and goals.


Favorite Oregon Activity: Mountain biking at Black Rock or any of the trail systems in Oregon.

• Manages Travel Oregon’s advertising agencies in the day-to-day execution of media plans
• Oversees the visitor lifecycle management (VLM) platform, which provides visitors with relevant, aspirational and timely content based on their travel needs.
• Manages the business intelligence system that tracks key performance measures and translates them into recommendations for strategic marketing direction

Favorite Oregon Activity: I love spending hours in the mountains exploring Oregon’s incredible singletrack trails.

• Supports the development and implementation of the VLM program and marketing automation platform to automate custom content delivery throughout Travel Oregon’s marketing channels
• Manages the daily activities within the marketing automation platform, executing campaigns that maximize retention and focus on lead nurturing.
• Manages Travel Oregon’s consumer data assets
• Builds comprehensive reports & dashboards to assist in strategic marketing decisions


Favorite Oregon Activity: Exploring Sunriver by bicycle

• Oversees seven Travel Oregon Welcome Centers and the Welcome Center Brochure Program
• Day-to-day management of welcome center related projects, including brand implementation

Favorite Oregon Activity: Winter storm watching on the coast

• Provides state and local travel information and recommendations to visitors
• Serves as a working committee member of PDX’s Make the Connection customer service program

Favorite Oregon Activity: Spending time on the beach rock hounding.

• Provides state and local travel information and recommendations to visitors
• Supports AskOregon inquiries

• Provides state and local travel information and recommendations to visitors
• Manages international visitor guides inventory for state welcome centers

Favorite Oregon Activity: Hiking Oregon’s volcanic mountain peaks, while enjoying the journey and the people you meet along the way.