Timberline Lodge and Ski Resort

Global Marketing

Kevin Wright

Kevin Wright

Vice President, Global Marketing

971-717-6222

• Leads Global Marketing program of work
• Develops strategic marketing plan to position Oregon as an unparalleled travel destination
• Leads agency-wide marketing services studios areas of focus, workflow, staffing and budgets

Favorite Oregon Activity: Swinging for Oregon Steel

Christina Tuchman

Christina Tuchman

Administrative Assistant, Global Marketing

• Supports the Global Marketing department
• Coordinates departmental meetings, trainings, and communications
• Provides administrative support to the Vice President, Global Marketing

Favorite Oregon Activity: Exploring the tidepools and lighthouse at Yaquina Head.

Katy Clair

Katy Clair

Director, Global Marketing Services

971-717-6181

• Manages advertising campaigns
• Oversees all multi-studio consumer and industry programs and projects
• Guides the creative and brand implementation process

Favorite Oregon Activity: I love to run on any Oregon trail or road I can find with my dog and husband in tow and a great IPA waiting for me at the end

Kelda Schmidt

Kelda Schmidt

Coordinator, Global Marketing

971-717-6213

• Tracks and manages multi-studio briefs and projects
• Identifies and facilitates day-to-day cross-studio projects within agency
• Provides support on marketing projects

Favorite Oregon Activity: I love to load my family in our camper van and hit the Coast to surf, fish and run on the beach

Mark Senffner

Mark Senffner

Brand Manager, Global Marketing

971-717-6177

• Oversees the Travel Oregon brand
• Day-to-day project management of creative projects
• Provides creative counsel and assistance to regional and local communities with brand positioning and creative materials as needed

Favorite Oregon Activity: Summer swimming in crystal-clear streams

Linea Gagliano

Linea Gagliano

Director, Global Communications

971-717-6184

• Develops and executes proactive media strategy and corporate communications plan
• Coordinates statewide messaging alignment with internal and external partners
• Official spokesperson for Travel Oregon

Favorite Oregon Activity: Roaming Oregon's wine country

Allison Keeney

Allison Keeney

Manager, Global Communications

• Manages consumer communications plan
• Internal lead on campaign work to help elevate marketing campaigns and special projects
• Backup for industry/business reactive media inquiries/talking points

Favorite Oregon Activity: Enjoying concerts at one of the many music venues around Portland

Jaime Eder

Jaime Eder

Global Communications Coordinator

971-717-6196

• Responds to reactive consumer media requests
• Tracks and manages Travel Oregon coverage
• Develops itineraries for press trips
• Tracks media requests and communications briefs

Jamie Porter

Jamie Porter

Industry Communications Content Editor

• Oversees the industry site
• Composes and edits all industry-facing newsletters
• Maintains and updates the internal communications content calendar
• Manages Industry Communications team meetings

Mo Sherifdeen

Mo Sherifdeen

Director, Global Integrated Marketing

971-717-6189

• Directs the agency’s digital and publishing strategy
• Manages agency’s web, content and social teams and vendors
• Leads new partnerships and revenue programs with DMOs, brand and other state agencies

Favorite Oregon Activity: Hiking through Oregon's forests

Kate Jorgensen

Kate Jorgensen

Manager, Products & Platforms, Integrated Marketing

971-717-6187

• Oversees strategy, implementation and maintenance of agency-owned platforms
• Leads cross-functional project teams through discovery, execution and closure
• Ensures projects are on time and aligned with agency objectives

Favorite Oregon Activity: Visiting historic small towns and finding Oregon's hidden gems

Sachie Yorck

Sachie Yorck

Interim Content & Community Manager

• Publishes content on TravelOregon.com and consumer social media channels
• Writes and edits copy for marketing initiatives
• Produces consumer newsletters and email activations

Favorite Oregon Activity: Soaking in hot springs on a cold winter day or cooling off in a calm river during the summertime and finding agates

Cecilia Suvagian

Cecilia Suvagian

Database Content Coordinator, Global Integrated Marketing

• Creates and maintains points of interest in the Oregon Tourism Information System (OTIS)
• Provides OTIS platform training and support to industry partners
• Serves as primary point of contact for OTIS content and listing updates

Favorite Oregon Activity: Listening to live music outdoors or enjoying a delicious Oregon beverage at a brewery with a view.

Beth Gehret

Beth Gehret

Coordinator, Integrated Marketing

• First point of contact for all platforms and content projects for Integrated Studio briefing process.
• Provides day-to-day tactical support for agency-owned platforms and content projects.
• Coordinates meetings, communications, and deadlines for the Integrated Marketing Team

Favorite Oregon Activity: Hiking around Crater Lake and visiting our numerous breweries

Michael Sturdevant

Michael Sturdevant

Director, Marketing Insights & Visitor Services

• Oversees the development and direction of research, insights, analytics, the Welcome Center Program and fulfillment
• Develops Travel Oregon marketing strategies

Favorite Oregon Activity: I love taking my family to the Oregon Coast to experience our beautiful beaches

Ladan Ghahramani

Ladan Ghahramani

Research Manager, Global Marketing Services

971-717-6205

• Oversees Travel Oregon’s research program to provide meaningful data and insights, which can be used to inform strategic decisions across the Oregon tourism industry
• Conducts research and provides strategic analysis, which is then communicated to Travel Oregon’s stakeholders
• Manages third party vendors to deliver accurate and relevant research to help Travel Oregon reach its goals

Favorite Oregon Activity: Walking around historic districts and exploring museums in beautiful Oregon.

Bryan Mullaney

Bryan Mullaney

Insights & Planning Manager, Global Marketing Services

• Manages Travel Oregon’s advertising agencies in the day-to-day execution of media plans
• Oversees the visitor lifecycle management (VLM) platform, which provides visitors with relevant, aspirational and timely content based on their travel needs.
• Manages the business intelligence system that tracks key performance measures and translates them into recommendations for strategic marketing direction

Favorite Oregon Activity: I love spending hours in the mountains exploring Oregon’s incredible singletrack trails.

Ariana Bray-Sweet

Ariana Bray-Sweet

Insight & Planning Analyst

• Manages Travel Oregon’s consumer data assets
• Builds comprehensive reports & dashboards to assist in strategic marketing decisions
• Manages the consumer email strategy and compliance
• Oversees domestic guide fulfillment & call center

Favorite Oregon Activity: Exploring Sunriver by bicycle

Roark Hart

Roark Hart

Insight and Planning Coordinator

• Supports the development and implementation of the VLM program and marketing automation platform to automate custom content delivery throughout Travel Oregon’s marketing channels.
• Coordinates the daily activities within the marketing automation platform, executing campaigns that maximize retention and focus on lead nurturing.
• Assists with the day-to-day implementation of a comprehensive lead management strategy by maintaining/analyzing data within the VLM program database.

Favorite Oregon Activity: Discovering new places to eat and drink, exploring Oregon's vast wilderness and catching a show at one of Portland's amazing venues.

Holly Williams

Holly Williams

Coordinator, Marketing Insights & Visitor Services

• Coordinates projects and tasks related to Travel Oregon’s fulfillment, research, analytics and welcome center programs
• Serves as primary contact for and provides day-to-day oversight of Travel Oregon’s fulfilment vendor
• Provides support to various marketing initiatives, as needed, including fulfillment of online sweepstakes and contest prizes

Allison George

Allison George

Manager, Welcome Center Program

• Oversees seven Travel Oregon Welcome Centers and the Welcome Center Brochure Program
• Day-to-day management of welcome center related projects, including brand implementation

Favorite Oregon Activity: Winter storm watching on the coast

Stephannie Lewis

Stephannie Lewis

PDX Welcome Center Manager

503-284-4932

• Oversees day-to-day operations of the welcome center at the Portland International Airport
• Responsible for providing state and local travel information and recommendations to visitors

Favorite Oregon Activity: Spending time on the beach rock hounding.

Erin O'Connor

Erin O'Connor

PDX Travel Advisor

503-284-4932

• Provides state and local travel information and recommendations to visitors
• Supports AskOregon inquiries

James Lowder

James Lowder

PDX Travel Advisor

503.284.4932

• Provides state and local travel information and recommendations to visitors
• Manages international visitor guides inventory for state welcome centers

Favorite Oregon Activity: Hiking Oregon’s volcanic mountain peaks, while enjoying the journey and the people you meet along the way.