Canoeing Detroit Lake courtesy of Willamette Valley Visitors Association
Vision, Mission & Values
Vision
A better life for all Oregonians through strong, sustainable local communities that welcome a diversity of explorers.
MISSION
We inspire travel that drives community enhancement and economic development. Through innovation and partnerships, we share the stories of Oregon’s people and places, deliver world-class experiences, strengthen the industry, ensure all travelers feel welcome and preserve Oregon’s way of life and its natural places.
VALUES
EVERGREEN
- We strive to preserve Oregon’s natural beauty with everything we do
- We build strength and resiliency for a sustainable future
- We balance work and life with our love for Oregon and the people in it
TRAILBLAZE
- We lead the way through innovation
- We lift each other up while driving forward
- We set the bar high and aren’t afraid to fail
TRUE NORTH
- We take ownership of our work
- We honor our commitments
CANOPY
- We celebrate and invite diverse cultures, perspectives and voices
- We show up for each other and our industry