Vision, Mission & Values

Vision

A better life for all Oregonians through strong, sustainable local communities that welcome a diversity of explorers.

MISSION

We inspire travel that drives community enhancement and economic development. Through innovation and partnerships, we share the stories of Oregon’s people and places, deliver world-class experiences, strengthen the industry, ensure all travelers feel welcome and preserve Oregon’s way of life and its natural places.

VALUES

EVERGREEN

• We strive to preserve Oregon’s natural beauty with everything we do
• We build strength and resiliency for a sustainable future
• We balance work and life with our love for Oregon and the people in it

TRAILBLAZE

• We lead the way through innovation
• We lift each other up while driving forward
• We set the bar high and aren’t afraid to fail

TRUE NORTH

• We take ownership of our work
• We honor our commitments

CANOPY

• We celebrate and invite diverse cultures, perspectives and voices
• We show up for each other and our industry