Join Travel Oregon, March 31 , 10–11:30 a.m. (PST) for Step 3, Product Development and Working with International Inbound Operators Operationally of the IITA Steps to Success International Inbound Travel Training Program. This webinar focuses on the ‘end result’ and having product that travel trade and inbound operators can begin selling. We also set you up for success with having systems in place, internal policies, and smooth operational practices to accommodate travel trade business. During this session you will give thought to which visitor types (FIT, Group, and/or DMC events) you want to work with and walk away with a better understanding of travel trade selling methods and their sales cycle.
- Position your products/services to be sold in advance to maximize sales and marketing efforts
- Develop operational support documents
- Do you have the product, systems, and operational support in place to accommodate travel trade business?
- Learn more about working with the travel trade from a product and policies standpoint.
- How to set up specific operational practices, internal policies, and systems per category of supplier
Benefits of Working in the International Inbound Market:
- Inbound operators are based here in the U.S.
- International visitors stay longer, spend more and dive deeper into destinations.
- The ability to procure seasonal and off-peak business when you want and need it.
- The opportunity to provide repeat, consistent, long-term business.
- No entry barrier! You pay nothing to the travel trade until they book.
- Nothing to lose; everything to gain.
- Diversification; eggs in different basket; tour and travel always come back.
- High demand rates; min night stays; be low on restrictions.
Why Should You Attend?
- Attractions/Activities/Tour/Local Tour Guides: You are the reason visitors want to visit! Learn how to have your business booked in advance!
- Tourism Councils/CVBs/DMOs: Help your stakeholder tourism businesses achieve success because you understand what is important for them. In addition to attending yourself, encourage your stakeholders to learn along with you!
- Arts/Cultural Institutions/Historic Places: You are the essence of your destination highlighting the history and uniqueness! Working with the travel trade can add visitation, increase global awareness, and attract key markets.
- Accommodations: Are there key need periods or room types you want to sell? Develop relationships with select partners you can rely on for long-term repeat business.
- Dining/Breweries/Wineries: Every visitor must eat. Travel trade can bring you visitors for all three meal periods and during your off-peak periods. Individuals as well as groups have an opportunity here.
- Retail/Services: Shopping is the number activity for visitors globally. Learn to drive visitors to your retail space as a pre-made decision before they arrive while creating fun partner programs.
- Transportation: International visitors are more adventurous and willing to travel by all modes of transportation.
- Parks & Recreation: Visitors who arrive through the travel trade make pre-determined choices on where they will visit. These relationships can help push visitors into year-round periods and change visitor habits.
- Sports: You can see more bookings in advance and push harder to sell seats or time periods when you want to increase your ticket sales!
- Events/Festivals: Have partners who promote your events and festivals, fill the space, and assist you in having a successful event!