Travel Oregon’s Destination Ready program aims to partner with Oregon’s tourism destinations—geographic areas consisting of similar resources and attractions that are visited by tourists—to bolster key tourism products and experiences that will aid in destination recovery and resiliency.
On October 25, Travel Oregon will launch the next cycle of an evolved Destination Ready program. The program will now lead with a Destination Ready Assessment–an assessment process that will pair local destination leaders with development experts to reflect on and evaluate the destination’s top visitor offerings–and use that assessment to identify priority projects to enhance and capitalize on these experiences. To support this process, participating destinations will also be provided a high-level destination baseline data report that will inform the assessment process. Following completion of the assessment, destinations will receive direct support from consultants to develop funding proposals based on the assessment results.
Below is an overview of program activities and timeline:
- Oct. 25: Applications period opens
- Nov. 15: Program application deadline
- Nov. 19: Selected destinations announced
- Dec. – Jan.: Destination baseline report development
- Jan. – March: Destination assessment development
Note that this webinar will be recorded and posted to this page on Oct. 27.
Organizations and individuals that are interested in applying to the program are encouraged to register for this information session.
Please email firstname.lastname@example.org if you have questions.