Intentional Strategies for Connecting with the Black Traveler

U.S. Travel

Date and Time
February 4, 2021
9 a.m.-10 a.m.
Virtual Event
Register here

Travel is a thread that binds us together, having no innate racial, religious, gender or interest boundaries. Yet travel marketing is often not as inclusive of our diverse population as it is of its diverse offering.

Join us for this thought-provoking webinar, which will serve as the debut of U.S. Travel’s new member-only Intersection webinar series. Our panelists will drive discussions on how to be intentional in curating experiences and content that better appeal to under-represented consumer markets, especially the Black traveler. Hear from organizations that are rethinking conventional strategies by leaning into internal cultural awareness and shifts, diversified creative, content, experiences, and on-the-ground execution—all with the goal of better reflecting the culture of the people they are looking to connect with. Learn more about successful programs they have implemented, results they have seen and ways they continue to evolve.

Featured speakers:

  • Sybil Crum, vice president of marketing & commercial strategy, Disneyland
  • Danny Guerrero, vice president of North America strategy and co-chair, diversity, equality & inclusion council, MMGY Global
  • Enjoli Moon, assistant curator of film, Institute for Contemporary Art
  • Lauran Peoples, CSEP, convention sales manager, Richmond Region Tourism