Did you know that more than 90% of internet searches happen on Google? Most of us rely on Google to help make decisions about nearly everything – from planning to purchases. This behavior has only been exacerbated by the pandemic. Now more than ever, people are relying on the internet to help them stay safe, healthy and plan outings.
To ensure tourism-related businesses in Oregon are best positioned when we begin marketing again, Travel Oregon partnered with Portland-based company Locl to provide free access to a suite of Google My Business (GMB) optimization tools. Locl helps businesses manage GMB profile updates, create offers and events, engage with customer reviews, monitor business performance and act on insights – all in one place and for every location.
Up-to-date listings in Google are:
- 2.7 times more likely to be considered reputable.
- 70% more likely to attract location visits.
- 50% more likely to lead to a purchase.
Cecilia Suvagian of Travel Oregon and Alexa Darrow of Locl spend the hour sharing tips for how you can take advantage of Google My Business and Locl’s optimization suite (for free!) to drive business.
This webinar is part of the Small Business Marketing Series, developed and hosted by Travel Oregon. This session is best suited for tourism-related businesses looking to elevate their presence in Google. We also welcome destination management organizations and industry partners who want to help get the word out about this opportunity.
For more information about this opportunity, visit the Locl Toolkit.