In anticipation of the upcoming change of seasons, Travel Oregon is launching a new campaign that aims to inspire Oregonians, and those nearby, to find happiness this fall and winter in Oregon. A physical story book is being created to tell the heartwarming tale of two big-footed buds, Yeti and Sasquatch, who find happiness in the winter wonderland we call Oregon.
The campaign launched on Oct. 15 with a new illustration being rolled out weekly across social and digital. The campaign will also include print, OOH and Max Sides. All content will drive visitors to traveloregon.com to follow the adventures of Yeti and Squatch.
The following resources are available to help you leverage the campaign in your region:
What you can do with the new creative:
1. Share your region’s images through your social channels, websites and newsletters as they’re available: