Key Messaging

Objective: Promote Oregon small businesses, encouraging Oregonians to buy local gifts this holiday season. This includes takeout and gift cards from restaurants, Oregon-made products from small retailers, and Oregon’s bounty including food, wine, beer and coffee.

Key Messages:

• There’s hope on the horizon for Oregon’s business community.
• Under the leadership of Governor Brown and in partnership with Travel Oregon and Business Oregon, the state is launching the “Give the Gift of Oregon” campaign, which draws upon the Oregon spirit to support local businesses statewide this holiday season.
• This statewide effort featuring all seven tourism regions includes online and in-person shopping, safely, of course.
• “Give the Gift of Oregon” campaign launches on Nov. 18 (will run through Dec. 31) at com/GiftsOfOregon with featured businesses/lodging properties from across the state.
• This statewide effort featuring all seven tourism regions will include online and in-person shopping, safely, of course. Mostly online due to the freeze. Face covers and social distancing are required inside the stores.
• Local businesses will need support more than ever this year.
• Shopping local in Oregon is more important than ever this year due to the significant economic hardships that COVID-19 and the wildfires have had for Oregon businesses across the state.
• Travel Oregon is appealing to Oregonians to help offset the nearly 60% reduction in direct travel spending, including shopping, lodging and restaurant business, that has affected the entire state.
• Go to TravelOregon.com/GiftsOfOregon to find gifts for homebodies, foodies, outdoors lovers, future vacationers and everyone in between.

Businesses interested in participating should go to industry.travelroegon.com for campaign graphics and resources.