Research shows that over 90% of internet searches happen in Google¹ and businesses with up-to-date Google listings are:
- 70% more likely to attract visits
- And 50% more likely to drive purchases²
What’s more, how businesses appear in Google search results impacts how your destination appears to potential visitors (e.g. enhancing Google Business Profiles (GBP) enhances Oregon as a destination).
Ensuring Oregon travel and tourism businesses appear in Google Search and Map results has never been more important than it is today; especially as businesses evolve their operations to meet regulations and consumer needs.
We know there are tourism-related businesses in Oregon that have not claimed their GBPs (somewhere in the range of 25-50% remain unclaimed and/or verified) and upwards of 40% of Oregon businesses need to update their profile (they are missing key information like hours of operation, descriptions, temporary closures, etc.).
Together we can help elevate the profile of Oregon’s travel and hospitality industry across Google’s ecosystem and show added value to business partners by helping them take advantage of free tools like GBP and Locl.