It is no secret that listing management in the travel industry is fragmented and inefficient. Destination Management Organizations (DMO) across the state have their own unique data solutions and content management systems (CMS). And while it is beneficial to businesses to be listed on DMO websites, this model is self-serving. With the lion’s share of search happening in Google’s ecosystem, it is imperative for businesses to be surfaced there first.
Which leads to another exciting aspect of the Travel Oregon and Locl partnership:
The Oregon Tourism Information System (OTIS) will benefit from a new source of data, coming directly from the source – local tourism and hospitality businesses.
Soon the OTIS will import business listing update from Locl, augmenting existing listings and creating new listings. The project is still under development, but we anticipate it launching well before summer 2021.
Why This Matters:
The primary goal of the Oregon Tourism Information System (OTIS) is to help unify and streamline tourism listing management (e.g. events, points of interest, businesses, etc.) for Oregon DMOs. However, we are always looking for ways to add value for partners who use OTIS. This is typically in the form of trusted content partnerships, like:
- Oregon Restaurant and Lodging Association who helps power lodging data in OTIS and the Places to Stay listings in both Travel Oregon’s annual print visitor and website.
- Oregon Wine Board who helps power the wine-related data in OTIS and on TravelOregon.com.
- Oregon State Marine Board who helps power the guides, charters and outfitter data in OTIS and on TravelOregon.com.
We are thrilled to be able to use updates, made by Oregon businesses and stored in Locl, for use in OTIS. This means any partner using OTIS to power their website will benefit from these updates – for free.
OTIS will continue to be free for Oregon DMOs to use – both for managing listing data and for powering partner websites. Learn more about OTIS.