Market Visibility

Attendees of the Polk County Tourism Studio identified increased market visibility as a priority for the destination. Initial project work began with a desire to update printed collateral to communicate the diversity of visitor attractions and elevate the area as a destination.

Key project highlights include:

1. Development of an Outdoor Adventures brochure
2. Development of a Farms and Tasting Rooms brochure
3. Development of a Leisure Time brochure
4. Development of a Family Fun brochure

A case study on the Polk County community’s efforts to increase its market visibility was developed by Write to Know Consulting in January 2018.