Attendees of the Polk County Tourism Studio identified increased market visibility as a priority for the destination. Initial project work began with a desire to update printed collateral to communicate the diversity of visitor attractions and elevate the area as a destination.
Key project highlights include:
- Development of an Outdoor Adventures brochure
- Development of a Farms and Tasting Rooms brochure
- Development of a Leisure Time brochure
- Development of a Family Fun brochure
A case study on the Polk County community’s efforts to increase its market visibility was developed by Write to Know Consulting in January 2018.