Leveraging Brand USA’s online platform, Travel Oregon and the seven regional partners developed and launched a VisitTheUSA global microsite in seven languages and 14 countries in April 2018. All content is now available in English, Spanish, Portuguese, German, French, Korean and Japanese. The sites will initially be marketed in five key countries with a $50k digital campaign leveraging Brand USA’s global media strategy for audience development. These sites offer international visitors rich and expanded content for all regions of the state.
Highlights of the project include: custom navigation to regional information and new content highlighting itineraries, cities and experiences. To view the content, visit traveloregon.visittheusa.com.