The Oregon Tourism Digital Marketing Award, presented at the Oregon Governor’s Conference in Eugene, celebrates exceptional digital marketing that brings potential travelers closer to their favorite destinations and engages with them in fun and innovative ways.
The award went to Explore Lincoln City campaign, “Random Acts of Findness,” which celebrates the 20th Anniversary of visitors finding hidden glass floats on the shores of Lincoln City. This digital campaign is the culmination of a multi-year effort to develop a Lincoln City brand. This effort began in 2015, which included partnerships with all city departments, and input from residents, guests and businesses through nearly two dozen stakeholder input sessions and guest focus groups.