Yesterday, in anticipation of the upcoming change of seasons, Travel Oregon launched a new campaign that aims to inspire Oregonians, and those nearby, to find happiness this fall and winter in Oregon. The campaign is a continuation of the extremely successful “Only Slightly Exaggerated” (OSE) campaign, which was originally launched in spring 2018.
A physical story book, featuring regional illustrations, is being created to tell the heartwarming tale of two big-footed buds, Yeti and Squatch, who find happiness in the winter wonderland we call Oregon. The first chapter of the book features Yeti and Squatch birding at the Klamath Basin National Wildlife Refuge. Each week will introduce a new regional image and a new chapter of the story.
Following the Oct. 15 launch, new illustrated locations and activities will be rolled out every Tuesday across Travel Oregon’s social and digital channels. The campaign will also include print, billboards and public transit campaign themed wraps. All content will drive visitors to traveloregon.com to follow the adventures of Yeti and Squatch.
The following resources are available to help you leverage the campaign in your region:
1. Share your region’s images through your social channels, websites and newsletters as they’re available in the toolkit:
- 10/15 – Southern Oregon
- 10/22 – Eastern Oregon
- 10/29 – Central Oregon
- 11/5 – Willamette Valley
- 11/12 – Mt. Hood & The Gorge
- 11/19 – Oregon Coast
- 11/26 – Portland Region
- Take a look at the media plans to see where you can leverage Travel Oregon’s placements in key markets.
- Engage with Travel Oregon content on social media using tactics available in the toolkit.