Dear tourism industry partners,
With vaccination rates increasing and Oregon counties moving to lower risk categories, it feels like we’re finally starting to move to the other side of the COVID-19 pandemic.
This past year, Oregon communities were impacted in so many ways, one of which was by devastating declines in visitor spending. Preliminary economic impact numbers from Dean Runyan Associates demonstrate how severe this impact has been: In 2020, visitor spending in Oregon declined almost 50% from $12.8 billion to $6.5 billion. And, as a result, more than 26,000 tourism-related jobs were lost.
Rebuilding and recovery won’t happen overnight. And if the pandemic taught us anything, it is that we must reopen in safe and strategic ways that lead to stability and resiliency in our tourism economy. The road to recovery will require a multitude of initiatives and investments that are unique to the needs of each community. That is why this spring, Travel Oregon invested in a multi-million-dollar suite of investments to support local communities and partners in preparation for the summer season through grants and direct community investments.
Today, I’m very pleased to announce the next program in Travel Oregon’s suite of investments geared toward economic recovery. On June 1, we will launch our marketing recovery campaign, Welcome to Oregon Again.
This campaign is designed to promote in-state travel, support local tourism businesses, and inspire Oregonians to explore the wealth of activities, amenities, cultures and natural beauty in their home state. It will position Travel Oregon as a trusted resource to provide COVID-related information on traveling Oregon safely and sharing best practices on recreating responsibly. As we move toward recovery, our campaign will focus on helping communities rebuild what we’ve lost by encouraging all of us, as Oregonians, to be intentional about where we travel and spend our money.
Travel Oregon is excited to release this economic marketing recovery campaign and continue our efforts in supporting the state’s economic resilience. We look forward to an Oregon summer of road trips, main street visits and recreational adventures where the exploration of our state helps rebuild our economy and supports our tourism partners statewide.
All my best,
CEO, Travel Oregon
In this issue:
- Welcome to Oregon Again Toolkit
- Grant Fund Launches to Help Oregon Small Businesses Cover Costs
- Maximize Google My Business with Locl
- Governor’s Conference Update: Awards Ceremony and Travel Portland Collaboration
- Oregon Hospitality Foundation Kicks Off Dine Local Campaign
Upcoming Virtual Events
- June 1, OTIS Training
- June 8, Mt. Hood Territory’s Portland Region Stakeholder Engagement Session
- June 9, Greater Portland Industry Tour: Food & Beverage
- June 15, Oregon Tourism Commission Meeting
- June 15-16, 2021 Oregon Governor’s Conference on Tourism
- June 16, Stakeholder Workshop: A Transformational Strategy for Oregon Tourism
- June 19, Juneteenth Oregon Celebration
- June 19, Juneteenth Celebration
- Oregon Outdoor Recreation Summit Session Proposals, due June 4
- Oregon Heritage Grants Applications, due Oct. 2021
- Why Guides Registration, extended through Dec. 2021
Research & Reports
- COVID-19 Data Report (May 3)
- Statewide Lodging Monthly Report (April 2021)
- Statewide Lodging Weekly Report (May 9)
- Oregon Monthly Barometer (March 2021)
- Snow Sports Industries America Participation Study (2019-2020)
- Golf and Golf Tourism Economic Impacts (2019)
- U.S. Travel’s Fact Sheet: Travel’s Dramatic Losses in 2020
- Agritourism and On-Farm Direct Sales Survey: Results for the U.S.
- The Economic Impact of the Wine and Wine Grape Industries on the Oregon Economy 2019 and 2020 Estimated
- Oregon Outdoor Recreation Economic Impact Study
- 2020 Oregon Tourism Workforce Assessment
- Destinations International COVID-19 Resources & Research
- COVID-19 Travel Industry Monitor
- Top 10 Global Consumer Trends 2021 by Euromonitor International