The Oregon Mural Trail was developed to inspire Oregonians and visitors to get outside and experience the natural wonders of Oregon, create a sense of community pride, and contribute to local arts and culture initiatives.
To kick off the Mural Trail, local events took place in Roseburg, Prineville, Oakridge, The Dalles and Ontario celebrating the new regional art. The mural celebration events included ribbon cuttings, and speeches from local stakeholders. We encourage visitors to take photos and share with the hashtag #OregonisMagic, because sharing the beauty of these communities with visitors is what makes Oregon magic. The trail continues with murals coming to Forest Grove and Yachats soon.
In addition to the Oregon Mural Trail, the Fall marketing campaign toolkit has been developed to leverage the latest regional campaign artwork.
Click here to learn how your business or community can leverage the campaign.