Inspired by the viral success of the Only Slightly Exaggerated campaign last spring, Travel Oregon is launching part two of the animated campaign on April 6, giving viewers a creative glimpse of the magical feeling of being in Oregon.
The new 1:45 minute video continues a visual narrative, showcasing different locations, experiences and thrilling adventures in Oregon.
Like the original, this new video features a cast of animated human characters, native flora and fauna and a few new fantastical beings, including mystical cloud-people and a sea-stack creature, to name a few. The campaign will run through May 31.
Please explore and check back for the industry partner toolkit. We will be sharing new campaign assets and plans for advertising, social media and communications so partners are able to leverage our efforts in our target markets of Seattle, San Francisco, Boise, Tri Cities, Bend, Eugene and Portland. All creative assets will be uploaded by April 5.