Access the COVID-19 Toolkit

Oregon Outdoor Recreation Initiative – Improving the Lives of Oregonians through Outdoor Recreation

March 16, 2017

Do you own or work for an outdoor recreation business? Are you a frequent user of public lands for hiking, biking, fishing or hunting? Do you have an unfettered love for the great outdoors and beauty that Oregon offers?

Oregon’s bountiful natural resources are cornerstone to our legacy, our identity, and our economy. As an industry, outdoor recreation has the potential to significantly impact the well-being of Oregon’s communities, its residents, and its natural resources. Developing a shared vision with a common agenda for how we focus our efforts to improve the outdoor recreation economy will ensure that our impacts are positive and inclusive of all.

This is the impetus for a new statewide effort called the Oregon Outdoor Recreation Initiative, which seeks to bring together businesses, agencies, land managers, conservation groups, and recreational user groups around the goal of expanding access to outdoor recreation and increasing the economic impact and sustainability of Oregon’s outdoor recreation industry. To prepare for the launch of this initiative, Travel Oregon convened a leadership team representing key sectors of the outdoor rec industry to lay the groundwork for a vision, desired outcomes, and strategies to achieve these goals.

We would like you to add your voice to the development of this shared vision. Join us at one of our upcoming statewide public outreach meetings where you’ll be able to let us know your priorities for outdoor recreation, share opportunities you see to grow momentum for the industry in Oregon, and become an important part of this collaborative effort.

Register to attend one or more of the upcoming public outreach meetings. During these three-hour meetings, you’ll have the chance to learn more about the Oregon Outdoor Recreation Initiative, discuss your vision for outdoor recreation, and network with others in your region.

“It’s certainly no surprise that people choose Oregon as their outdoor recreation destination,” said Todd Davidson, Travel Oregon CEO. “In fact, a study by Longwoods Intl. shows that 23 percent of people who visited Oregon cited the outdoors as the motivation for their trip, much higher than the US norm of 13 percent. We know outdoor recreation experiences in Oregon inspire people to explore the state, bringing positive economic impact with them. The work we achieve together here will be instrumental in creating world-class outdoor recreation experiences, enhancing community livability throughout the state and inspiring outdoor exploration for years to come.”

Public Outreach Meeting Schedule

  • Tues., April 4: 1:30 p.m. – 4:30 p.m. (reception to 5:30 p.m.)
    Southern Oregon University, Ashland
  • Wed., April 12: 1:30 p.m. – 4:30 p.m. (reception to 5:30 p.m.)
    Venue 252, Eugene
  • Thurs., April 13: 1:30 p.m. – 4:30 p.m. (reception to 5:30 p.m.)
    White Stag Building, Portland
  • Wed., May 3: 9 a.m. – 12 p.m. (lunch to 1 p.m.)
    Blue Mountain Conference Center, La Grande
  • Thurs., May 4: 1:30 p.m. – 4:30 p.m. (reception to 5:30 p.m.)
    The Riverhouse, Bend

Starting Fall 2017, Travel Oregon will continue to offer individuals and organizations engagement opportunities three to four times per year at various locations around the state. These engagements will allow stakeholders to continue to develop relationships with one another and to take collective action on priority strategies that will enhance Oregon’s outdoor recreation industry.

For more information visit: 

Kristin Dahl, Travel Oregon
Vice President, Destination Development | 971.717.6201

Scott Bricker, Travel Oregon
Destination Development Manager | 917.717.6185