Building on the successful launch of the Oregon Food Trails program in July 2018, Travel Oregon and New Seasons Market collaborated on a co-branded booth at the entrance of the main event of Feast Portland: Big FEAST. The booth featured culinary products found on the Oregon Food Trails.
As part of the activation, Travel Oregon created Oregon Food Trail-focused videos, featuring Runcible Cider from the East Gorge Food Trail and the Great Umpqua Food Trail. These videos were promoted by Travel Oregon, Feast and New Seasons Market. Travel Oregon also showcased the Oregon Food Trails program and businesses along the food trails through three separate multi-day tours that brought influential food and culinary media to spectacular food and farm experiences in different parts of Oregon.