The aptly named “Only Slightly Exaggerated” campaign is a fanciful, high-energy cinematic animation of Oregon’s majestic and diverse natural features and range of outdoor adventures — from mountain biking the North Umpqua Trail to swimming at Trillium Lake to hot air ballooning over Willamette Valley wine country.
“The goal of this campaign is to welcome and inspire people to come find happiness by vacationing in Oregon,” said Travel Oregon CEO Todd Davidson. “As more travelers seek health and wellness, alongside memorable and sharable moments, the time is right to showcase the outdoor adventures available in every corner of the state and build upon the $11.3 billion a year in visitor spending that directly employs more than 109,000 Oregonians.”
Be sure to leverage this already successful campaign that’s received more than 1.5 million views. Use the Spring Campaign Toolkit, developed with regional assets, to help you share the magic of Oregon and to inspire visitors to plan their next adventure.
Read the campaign press release.